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How to Access Your Creativity | Rick Rubin

Episode 107 Jan 16, 2023 2h 55m 35 insights
My guest is Rick Rubin, one of the most renowned music producers of all time, known for his work with a wide range of artists, including Run DMC, Public Enemy, Beastie Boys, Red Hot Chili Peppers, JayZ, Adele, Johnny Cash, LL Cool J, Slayer, Neil Young, Ye (formerly Kayne West), Tom Petty, and many more. He is also the author of a new book, "The Creative Act: A Way of Being," which explores the creative process and how to access creativity. We discuss topics such as finding inspiration, the role of feelings as guideposts, learning from observing nature, balancing self-doubt and anxiety, and adopting new perspectives to channel the creative process. Rick also shares his thoughts on using deadlines, eliminating distractions, and how our experiences and emotions influence the creative process. Additionally, we discuss his love for professional wrestling. Our conversation can be applied to any activity or profession to access creativity. For the full show notes, visit hubermanlab.com.
Actionable Insights

1. Own Your Creative Taste

Develop the skill to know and own your true feelings about your work, even when it conflicts with external feedback, as this is the single most important thing to practice as an artist.

2. Embrace ‘Not Knowing’ Mindset

Adopt a mindset of accepting that ‘we don’t know anything,’ as assuming knowledge limits possibilities and creative exploration, opening up new perspectives.

3. Question Established Methods

Continuously question your established methods, recognizing that past success doesn’t guarantee future optimality or that there isn’t a better way to do things.

4. Consider the Opposite Truth

Actively entertain the idea of the opposite of your beliefs or assumptions being true to challenge authenticity and uncover new perspectives, much like how contrast defines perception.

5. Harness Your Belief

Cultivate and harness your belief in your ability to create something great, as this belief significantly increases the chances of success and is a healthy thing to do on your behalf.

6. Utilize Self-Doubt Constructively

Utilize self-doubt as a constructive balancing tool, allowing it to prompt further questioning and refinement of your work rather than paralyzing your efforts.

7. Focus on Present & Future

Maintain a forward-looking and present-focused perspective, avoiding dwelling on the past or nostalgia, as this allows for continuous evolution and openness to new experiences.

8. Seek Solutions from Any Source

Maintain an open mind to new and better solutions, regardless of their source (e.g., Stanford or a person talking to themselves on the street), prioritizing effectiveness over origin.

9. Capture Elusive Ideas Immediately

If you have an idea, write it down immediately, because if you wait, it will be gone, much like a dream that fades upon waking.

10. Follow Internal Creative Energy

Pay attention to internal feelings of excitement, enthusiasm, or curiosity – that ’leaning forward’ energy – and follow it, as it guides the art-making process.

11. Pay Attention to Clues

Actively pay attention to the world around you, as it constantly provides clues and inspiration for creative endeavors, often ‘whispered or screamed’ if you are listening.

12. Learn for Pure Interest

Learn and explore topics purely out of genuine interest, without the immediate idea of using them, trusting that these ‘seeds’ will naturally find their way into future creative projects.

13. Use Audio Memos for Ideas

Utilize audio methods like voice memos to capture ideas, as it can be a more natural and efficient way to record thoughts than typing, allowing for later transcription.

14. Structure Work into Phases

Structure your creative process into distinct phases: seed collecting, experimentation, crafting, and completion, recognizing that each phase requires a different approach to time and control.

15. Impose Self-Made Limitations

Impose self-made limitations or rules on your creative process (e.g., using only two colors) to force novel problem-solving and give unique shape to your work.

16. Translate Feelings to Experiments

Translate creative feelings into actionable experiments rather than just verbal descriptions, testing ideas in real-time to gather more data and see where the work goes.

17. Combine Familiar Elements

Combine familiar elements in novel ways to create something new and interesting, as this is often how truly original ideas emerge.

18. Strive for ‘Real Moments’

Aim to create ‘real moments’ in your art that capture genuine, unrepeatable energy and emotion, rather than just technical perfection, allowing listeners or viewers to feel the specialness of the happening.

19. Incorporate a ‘Jazz Mentality’

Incorporate a ‘jazz mentality’ into your creative work, embracing improvisation, real-time attention, and the absence of a fixed map to create compelling and alive pieces.

20. Be Present for Inspiration

Be present and ready to receive creative inspiration, rather than trying to force it, showing up open to whatever needs to happen to find the first thread.

21. Prioritize Undistracted Presence

Prioritize staying present and undistracted in your work, as this ability is more crucial for creativity than your current emotional state or external circumstances.

22. Disengage Fully from Projects

Fully disengage from projects when not actively working on them, avoiding carrying materials or thoughts about them, to allow subconscious processing and fresh perspective.

23. Engage in Other Projects

Engage intensely in other, unrelated projects between sessions on a main project to provide a mental break and fresh perspective, cleansing the palate for your primary work.

24. Establish Relaxing Pre-Sleep Routine

Establish a pre-sleep routine with an activity that allows for complete relaxation and mental disengagement, such as watching something entertaining without competition like wrestling, to ensure good sleep.

25. Adopt Slow Morning Routine

Adopt a slow, unhurried morning routine, including immediate sunlight exposure and a nature walk, to gently transition into the day and foster a receptive state for creativity.

26. Practice Meditation Regularly

Practice meditation (mantra, breath focus, or awareness) to quiet self-talk, enhance presence, and become more aware of internal and external sensations, fostering a deeper connection to the creative source.

27. Listen to Audio for Sleep

Listen to lectures, podcasts, or audiobooks before sleep to prevent getting caught in self-talk and promote relaxation, providing a focus point to quiet the conscious mind.

28. Seek Unpredictable Inputs

Seek out unpredictable inputs, like professional wrestling or unfamiliar music, to cultivate a mindset of expecting the unexpected and embracing novelty, which can spark new ideas.

29. Engage Diverse Natural Environments

Engage with both dynamic (e.g., changing beaches) and stable (e.g., old trees) natural environments to draw different forms of inspiration and open various aspects of your psyche.

30. Imitate to Develop Skills

Use imitation as a tool to develop skills by emulating artists you admire, eventually leading to the discovery and refinement of your own unique voice.

31. Start Without Experience

Don’t be afraid to start creating without prior experience, as a lack of knowledge can lead to unintentionally breaking rules and fostering innovation.

32. Use Flexible Internal Deadlines

Implement internal deadlines for the completion phase of a project, but be flexible and willing to break them if a new discovery or opportunity arises that would significantly improve the project.

33. Reframe Anxiety as Activating

Reframe anxiety as an activating energy that can propel you forward towards a goal, rather than a reason to stop, especially when you feel compelled to move.

34. Tap into Joy and Love

Tap into joy, delight, and love as primary sources of creative energy, recognizing them as the ultimate reservoir for sustained effort and inspiration.

35. Focus on Collaborator’s Craft

Focus on the craft and dedication of collaborators, rather than their perceived external chaos or personal issues, as their commitment to the work is what truly matters.