← The Peter Attia Drive

The one-year anniversary episode with Olivia Attia: Reflecting on the past year and looking forward to exciting times ahead

Jul 2, 2019 16m 48s 10 insights
<p>In this anniversary episode, Olivia, Peter's daughter who initially kicked off The Drive podcast with her sneak peek episode, returns to ask Peter the tough questions on how the podcast is going, what he has learned along the way (and how he plans to make it better), what exciting things are in store for the future, and plenty more.</p>
Actionable Insights

1. Pursue Passion-Driven Projects

Choose a topic for your project that genuinely interests you and about which you are passionate, as this enthusiasm will naturally come through and attract a dedicated, supportive audience, even if it’s not the largest.

2. Delegate Non-Core Tasks to a Team

If you are not technically adept or wish to concentrate on your core strengths, build a strong support team to handle tasks like research, production, editing, and show notes, allowing you to focus on your primary role.

3. Learn from Experts by Analyzing Their Craft

When consuming content from top performers in your field, listen not just for enjoyment but with an analytical ear, taking notes on their techniques and identifying specific ways to improve your own skills.

4. Critically Review Your Performance

After completing a task, engage in self-reflection by reviewing your performance to identify specific areas for improvement, such as better structuring discussions, providing context, or asking more insightful questions.

5. Evaluate Criticism with a Truth Filter

When encountering negative feedback, ask yourself if the statement is true; if it is not, it becomes easier to dismiss, and limit time spent on social media to reduce exposure to purely nasty comments.

6. Repurpose Content for Easier Consumption

To help audiences digest dense information, create short, punchy “sprint” versions of previous content by extracting highlights, allowing new listeners to catch up and others to revisit complex topics concisely.

7. Improve Quality to Attract Collaborators

Continuously strive to make your project bigger and better, as demonstrating increased quality and reach will make it more appealing for high-value individuals to see the benefit in collaborating with you.

8. Prioritize Subscriber Value Over Ads

Consider a subscriber-supported model to maintain editorial independence and build trust with your audience, then continuously innovate to create more value for those who directly support your work.

9. Maintain a Curated Weekly Newsletter

Offer a weekly email update to your audience, sharing personal activities, interesting readings, and relevant topics (e.g., longevity, science, performance, sleep) to keep them informed and engaged.

10. Designate a Primary Social Channel for Engagement

While maintaining a presence on multiple social media platforms, clearly communicate to your audience which channel (e.g., Twitter) is the best way to reach you for questions and comments, facilitating more focused interaction.