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Shreyas Doshi: Better Teams, Better Products

Sep 5, 2023 1h 20m 28 insights
Calling on more than two decades of experience working with some of the biggest companies in tech, Shreyas Doshi joins The Knowledge Project for a deep dive into the connection between building a solid team and building a better product. He also discusses the three levels of product work, the origins of conflict on your team, the difference between measurement and evaluation, the benefits and drawbacks of a writing culture, decision-making, growing your competence, and the agency/talent matrix. Doshi is best known as the leader of some of the most successful products from Stripe, where he was one of the company’s first product managers. He also led and grew several products at Twitter, Google, and Yahoo. He currently advises fast-growing startups on strategy, scaling, and product management. Doshi is also a frequent angel investor and has privately coached product managers from Amazon, Meta, Salesforce, Uber, and LinkedIn. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/ Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Our
Actionable Insights

1. Own Your Competence Growth

Cultivate a mindset of growth, ambition, and personal responsibility for your competence, as these are prerequisites for systematic skill development. Relying solely on the organization for your growth will impede progress.

2. Perform Independently of Manager Quality

While a great manager is helpful, cultivate the ability to perform excellent work and achieve impact even with an average or absentee manager. Take responsibility for your own performance and growth, rather than relying solely on external support.

3. Learn Beyond Entertainment

While engaging content aids learning for most, actively cultivate the ability to learn effectively even from unentertaining material. This allows you to gain insights from sources others might overlook.

4. Embrace Inconsistency for Better Decisions

To apply the antithesis principle effectively, intentionally embrace inconsistency in your thinking, recognizing that what applies to the general world may not be optimal for your personal actions. This mindset helps in making better, non-intuitive decisions.

5. Counter Biases with Antithesis

When aware of common biases, actively apply the antithesis principle to yourself to counteract them, such as intentionally avoiding quick judgments of new people. This helps prevent unfair assessments and fosters more objective interactions.

6. Leadership Needs Judgment

For effective decision-making, especially when traditional metrics are insufficient, company leadership must possess strong judgment. This judgment is crucial for navigating complex situations and ensuring true impact.

7. Minimize Opportunity Cost

In high-leverage roles, prioritize minimizing opportunity cost by selecting optimal options, not just those with high ROI or quick wins. This prevents gravitating towards low-impact, easy tasks and leads to more significant outcomes.

8. Prioritize High-Return Ambiguous Projects

Avoid prioritizing low-effort ‘quick wins’ that lead to ‘me too’ products; instead, embrace ambiguous projects with potentially high returns. Be aware of the ‘IKEA effect’ and the overestimation of code malleability, which make backtracking from suboptimal choices difficult.

9. Make Customer Experience Everyone’s Job

Cultivate an environment where every function, from engineering to sales, takes ownership of the product and customer experience. This collective responsibility is essential for creating truly exceptional products.

10. Treat All Functions Equally

Foster a culture where all organizational functions are treated as equal, regardless of their specific roles. This equality encourages authentic dialogue and collaboration, preventing rank-pulling from stifling good ideas.

11. Leaders Must Live Values

For company values to be truly embedded, leaders, particularly founders, must actively embody them, such as regularly engaging with customers. This commitment shows employees that values are lived, not just stated.

12. Cultivate High Agency Contributors

Encourage individual contributors to exhibit high agency, empowering them to influence outcomes and execute creatively, even amidst constraints. A few such individuals can significantly help a team overcome obstacles and make an impact.

13. Hire Go-Getters for Ambiguous Roles

When hiring for ambiguous roles, prioritize ‘go-getters’ (high agency, lower talent) over ‘frustrated geniuses’ (high talent, low agency). Go-getters actively resolve ambiguity, whereas frustrated geniuses tend to complain about it.

14. Develop Go-Getters into Game Changers

Understand that ‘go-getters’ (high agency, less experience) can become ‘game changers’ (high agency, high talent) with sufficient experience. Prioritize hiring go-getters for roles where experience can be rapidly acquired.

15. Use Writing for Clarity and Consensus

Adopt a writing culture where discussions start with documents to force clarity and facilitate asynchronous consensus-building. This approach helps clarify thinking and uncover the true roots of disagreements better than verbal debates.

16. Foster Permissionless Contribution via Writing

Utilize a writing culture to create a permissionless environment, allowing anyone to propose improvements or share insights through documents. This approach enhances transparency, cross-organizational clarity, and innovative thinking.

17. Lead with Core Message in Writing

To influence through writing, prioritize conveying the most important message and core insight early in your document. Avoid overwhelming readers with excessive detail; instead, lead with your main proposal.

18. Write with Reader Empathy

When writing, consider your reader’s perspective and desired emotional response, structuring your document and choosing words intentionally. Work backward from the intended impact to create a compelling experience.

19. Clarify Team Decision Philosophy

For a team to be great, establish and consistently follow a clear philosophical understanding of how decisions are made and what the team is optimizing for. This shared clarity guides daily actions and strategic choices.

20. Bend Rules with Judgment

Great teams are willing to bend rules, not break laws, by exercising sound judgment rather than blindly following playbooks. This judicious deviation from standard processes is essential for outperforming and creating unique value.

21. Allocate Time for Outside Learning

Consistently allocate 5-20% of your career time each week to learning activities separate from your work projects. This dedicated learning compounds over time, significantly enhancing your effectiveness and efficiency in your core work.

22. Decompose Competence for Growth

Systematically grow your competence by decomposing any skill or area into its fundamental constituent elements. This approach clarifies specific areas for development, making the path to improvement more actionable.

23. Demonstrate Impact with Leading Indicators

In quantitative environments, demonstrate impact by presenting both leading metrics and qualitative feedback from key customers. This strategy helps shift focus from mere proxies to the actual impact being made.

24. Balance Qualitative and Quantitative

To scale successfully, balance quantitative management with qualitative customer insights and anecdotes, as founders often do. Avoid losing sight of true impact by solely managing through spreadsheets.

25. Evaluate Beyond Pure Metrics

Understand that evaluating progress can be sufficient without formal measurement, especially when measurement effort is large or risks improving only the proxy. Prioritize the actual impact over solely focusing on measurable proxies.

26. Insight 26

When collaborating, avoid judging other teams or individuals for their focus (e.g., optics vs. impact), as this prevents true collaboration. Recognize that different teams may prioritize different levels of work to create room for effective teamwork.

27. Insight 27

When conflicts arise from differing focuses (e.g., execution vs. optics), step back to understand the other party’s perspective and concerns. This approach helps identify the root of the disagreement and fosters collaborative solutions.

28. Define Success as Time Optionality

Define personal success as having the optionality to allocate time to your top three life priorities. Regularly assess if your time usage aligns with these priorities to measure your personal success.