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Sarah Jones Simmer: The Foundation of Trust

Apr 19, 2022 1h 5m 36 insights
Sarah Jones Simmer calls on her years of experience as an advisor, investor, and top-level executive to offer a series of crucial career tips, and discuss how work helped rehabilitate her following a frightening cancer diagnosis. Simmer goes deep on scaling a business, making the right hire for your company, female-led companies, fundraising, setting boundaries, and how she learned to re-focus on the big deals in life. Simmer is the CEO of Found, a company focused on making evidence-based, sustainable weight care for all. She joined the company in September 2021 after serving as the Chief Strategy Officer at Bumble, Inc., the parent company of the wildly popular relationship app. During her time with Bumble she was responsible for core strategy, international growth, marketing initiatives, business operations, and expanding Bumble’s rapidly growing team. She also led the investment strategy for the Bumble Fund, the company’s early-stage investing vehicle. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/ Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ Follow Shane on Twitter at: https://twitter.com/ShaneAParrish
Actionable Insights

1. Adopt a Five-Year Perspective

Regularly ask yourself what you would drop or what you would be disappointed not to have done if you only had five years left, to prioritize effectively and make changes on the margin.

2. Redefine Success: Joy & Love

Redefine personal success not by external metrics, but by actively finding joy in daily activities and relationships, and deeply ‘knowing’ love in all its forms (giving, receiving, understanding).

3. Daily Reflection on Joy & Love

At the end of each day, reflect on moments when you found joy and experienced love, asking yourself if it was a good day, as this practice fosters gratitude and a fulfilling way of living.

4. Embrace Career Chapters

Give yourself permission to view your career in chapters, identifying your ‘sweet spot’ and where you are the biggest force multiplier, rather than feeling pressured to endlessly scale with a business.

5. Prioritize Kindness Over Niceness

Value kindness (which involves honest, constructive feedback for someone’s benefit, like pointing out spinach in teeth) over mere niceness (which avoids discomfort but doesn’t help).

6. Create Psychological Safety

Leaders must intentionally create psychological safety so team members feel secure enough to offer honest feedback, challenge ideas, and speak up without fear of negative repercussions.

7. Build Trust Early in New Roles

When starting a new project or role, dedicate significant time to listening, understanding the business, and building trust with existing team members, as this foundation is critical and hard to re-engineer later.

8. Prioritize Excellent Hiring

Recognize that hiring well is the single biggest action you can take to gain leverage and positively shape the trajectory of your business, especially in early stages.

9. Hire T-Shaped Leaders for Leverage

Seek out ‘T-shaped’ leaders who possess a broad range of skills but can also go deep in one or two specific areas, as these individuals provide significant leverage and can adapt as the business grows.

10. Hire for Intellectual Curiosity

Look for candidates who demonstrate strong intellectual curiosity by engaging deeply with your product or problem, offering proactive, constructive feedback and ideas for improvement.

11. Prioritize Mission Commitment

When hiring, prioritize a candidate’s commitment to the mission and belief in what you’re building, as this is a deal-breaker even if they possess all the necessary hard skills.

12. Observe Small Cues for Fit

Pay attention to small behavioral cues, such as how candidates react to minor inconveniences (e.g., long lines, getting lost, running late), as these can reveal insights into their operating style and fit.

13. Build Diverse Teams for Outcomes

Actively seek to build diverse teams with varied lived experiences, including gender, race, and orientation, as this enhances perspectives and leads to higher business returns.

14. “Build a Bigger Table” Mindset

Adopt the mindset of ‘building a bigger table’ to ensure all relevant perspectives and experts are included, rather than limiting participation or creating competition for limited seats.

15. Leaders: Ask Questions, Not Answers

As a leader, recognize that your role is not to have all the answers, but to hire amazing people who do, and then to ask the right questions to propel effective decision-making.

16. Practice Slow, Conviction-Based Decisions

Adopt a slower, conviction-based approach to decision-making by framing the problem, then actively listening and gathering information until you have at least an 80% understanding, avoiding premature opinions that can bias others.

17. Trust Leaders, Mediate Conflicts

Trust your great leaders to provide well-researched recommendations with supporting data, and take extra time to mediate when trusted individuals have conflicting points of view on a decision.

18. Provide Stability for Peak Performance

As a leader, create conditions for people to do their best work by ensuring job security, fostering trust, demonstrating kindness, and providing a firm, reliable foundation.

19. Engineer “Long Thinking” Time

Intentionally carve out distraction-free time, such as long walks (ideally in nature) or dedicated ‘flow days’ with no meetings, to allow for deeper introspection, creative thought, and longer attention spans.

20. Stick with Problems Longer

Cultivate the ability to stick with a problem for longer than others, as your first thoughts are rarely your best, and sustained focus offers a unique advantage and deeper perspective.

21. Focus on Outcomes, Not Hours

Shift focus from hours worked to outcomes achieved, recognizing that strategic breaks like naps or walks can leverage your working time and make you more effective.

22. Prioritize Health Breaks for Focus

Intentionally schedule time for physical activity, like a two-hour weightlifting session during the workday, as it not only addresses health needs but also leads to sharper thinking and renewed perspective.

23. Prioritize Strength Training for Health

Incorporate lifting heavy weights, such as kettlebells, into your routine (e.g., twice a week) to strengthen bones and improve overall health, especially if at risk.

24. Find Accountability Partners

Seek out a cohort or other individuals who can hold you accountable and share similar experiences, as this shared journey significantly reinforces behavior change and provides support.

25. Leverage Tech for Behavior Change

Utilize technology, such as ‘streaks’ or reminders, to reinforce positive daily behaviors like taking medication, exercising, or taking breaks, counteracting its potential for distraction.

26. Invest Heavily in People & HR

Go beyond basic HR functions by investing heavily in developing a performance review cycle, fostering culture and communication, and equipping emerging managers to support a rapidly growing team.

27. Utilize Analytics as Growth Multiplier

Establish a robust analytics function early in a scaling business to surface real insights, help all departments get smarter, and act as a significant leverage point for growth.

28. Adjust Role During Personal Crisis

During significant personal challenges, consider restructuring your role to be narrower and deeper, focusing your limited emotional bandwidth on critical tasks and personal well-being.

29. Daily Reflection for Work-Life

In the evenings, reflect on ‘what you blocked, what you advanced, and how you made people feel’ to gain clarity and permission to transition into personal time.

30. Create Physical Work Transitions

To signal the beginning and end of the workday in a remote setting, take a physical break like walking around the block to create a clear boundary between work and personal life.

31. Intentionally Build Remote Trust

In remote work environments, be highly intentional about building trust by scheduling periodic in-person meetings, engaging in informal virtual interactions (e.g., walking phone calls), and engineering authentic human connections.

32. Leaders: Demonstrate Vulnerability

As a leader, intentionally share personal, authentic, or vulnerable stories (e.g., embarrassing moments, hard-learned lessons) to engender trust and give team members permission to be vulnerable themselves.

33. Define Clear Communication Channels

Establish clear norms for communication channels (e.g., Slack for daily workflow, email for external/context-heavy, text for urgent, phone calls for nuanced discussions) to optimize effectiveness and reduce confusion.

34. Utilize Phone Calls for Trust

Don’t shy away from picking up the phone to talk to someone, especially when something is being lost in translation or to build trust, as voice-on-voice communication is more effective than text-based.

35. Get a Professional Coach

Overcome the stigma of seeking external help and engage a professional coach to provide frameworks, offer different perspectives, and create a safe space for thinking out loud and personal/professional growth.

36. Invest in Quality Relationships

Actively invest in friendships and family relationships to create safe spaces for authentic self-expression, reflection, and addressing challenges without fear or mistrust, enriching your life quality.