Recognize that you are the easiest person to fool and that psychological tendencies are always operating in your brain, so you must build defenses against them.
When evaluating important situations or extreme outcomes, look for combinations of psychological tendencies working together, as this ‘Lollapalooza effect’ reveals the true power and danger.
Be vigilant when you feel overwhelming pressure, checking if multiple psychological tendencies are being simultaneously triggered to manipulate you.
Always consider the power of incentives when analyzing a situation, as they are often the primary drivers of behavior and outcomes.
Be wary of advice that disproportionately benefits the advisor, learn the basics of their trade, and objectively double-check or disbelieve much of what you’re told.
When someone’s behavior seems illogical, investigate their underlying incentives to understand their actions.
Stay objective about issues and goals, and recognize making excuses for obvious problems as a warning sign of liking-loving bias.
Do not dismiss people or ideas simply because you dislike them, as even adversaries can offer valuable insights into your faults.
Force yourself to identify positive qualities in people, companies, or ideas you dislike to prevent hatred from blinding you to reality.
Make quick decisions when the cost of failure is low, but slow down and tolerate uncertainty when the stakes are high, breaking down problems into separate dimensions for thorough analysis.
Consciously delay forming opinions and adopt a ‘mask of objectivity’ to keep your mind open longer, especially when dealing with complex or high-stakes situations.
Address bad habits at their inception, as prevention is far easier than breaking established patterns, which become ‘chains too strong to be broken’.
When you are most confident in your beliefs, actively search for information that contradicts your hypotheses, as this is when inconsistency avoidance is strongest.
Stop ‘digging’ when in a hole by asking what you would do if making the decision fresh today, and act on that answer regardless of past investments.
Seek input from individuals not previously committed to a decision to gain an unbiased review and challenge existing conclusions.
Make public commitments when trying to change behavior, leveraging inconsistency avoidance to work for you by making it harder to back out.
Continuously ask ‘why’ and investigate, as lifelong curiosity fosters wisdom and counteracts psychological biases long after formal education ends.
Go positive and go first by treating others as you’d like to be treated, as this harnesses the fairness tendency and encourages reciprocation.
Understand that disproportionate anger often stems from a violated sense of fairness, both in others and in your own reactions, allowing you to manage or de-escalate situations.
Identify and name feelings of envy when they arise, preventing them from masquerading as principled disagreements or clouding your judgment.
Refrain from comparing your success to others, as someone will always be getting richer faster, and this comparison is a source of destructive envy.
Earn your achievements through merit, as this is the most effective way to prevent causing envy in others.
Initiate positive interactions and favors without expecting immediate returns, and make the first concession in conflicts, as this naturally triggers reciprocation.
In roles requiring objective judgment (e.g., purchasing, negotiating), establish an automatic rule to accept no favors, to prevent subconscious compromise.
Be aware when someone makes an extreme demand and then offers a smaller concession, as the reduced request may still be unreasonable.
Resist the immediate urge to retaliate when wronged, as delaying your response allows for a more considered and less impulsive reaction.
When reviewing past successes, identify accidental factors and new dangers that were not present before, to avoid misattributing success and repeating past mistakes.
Cultivate a habit of welcoming bad news immediately, as this counters the ‘Persian messenger syndrome’ and ensures timely awareness of problems.
Stay far away from any behavior that could lead to chemical dependency, as denial will prevent you from accurately assessing your situation once addiction sets in.
When hiring, underweight face-to-face impressions and overweight an applicant’s past track record, as people tend to overappraise their own judgment from interviews.
Avoid making excuses or rationalizing bad behavior; instead, be honest with yourself about your actions and objectively assess yourself, your family, and your possessions.
Train yourself to calculate actual probabilities using simple math, rather than relying on gut feelings or wishful thinking, to counteract over-optimism.
When experiencing an intense reaction to a loss, question whether your response is due to deprival super reaction rather than the actual importance of the item.
Be willing to ‘fold’ and cut your losses, avoiding the trap of throwing good money after bad simply to justify a previous, incorrect investment.
In negotiations, be aware of fighting too hard over minor points that feel like losses, and instead, try to frame discussions in terms of potential gains.
Follow Warren Buffett’s advice to avoid auctions, as they are designed to exploit deprival super reaction and social proof, leading to irrational overbidding.
Always ask whether a group action is genuinely smart or merely a result of social proof, and cultivate the skill to ignore incorrect examples from others.
In emergencies, directly assign tasks to specific individuals (e.g., ‘You, call 911’) to counteract the diffusion of responsibility caused by social proof.
Force yourself to evaluate things based on their intrinsic worth rather than in contrast to previous situations or manufactured comparisons like sale prices.
If you are experiencing heavy stress, postpone important decisions whenever possible, as your cognitive patterns and judgment are compromised and your brain is not functioning normally.
When dealing with others under serious stress, recognize that their judgment is compromised, and do not trust major commitments made under extreme pressure.
Do not overweigh ideas or facts simply because they are easily accessible or memorable; instead, focus on what is actually important.
Consistently practice both frequently used and rarely used skills that are crucial for your career or life, drilling them to fluency to prevent degradation and ensure readiness.
Continuously engage in thinking and learning with joy to somewhat delay the natural cognitive decay associated with advanced age.
Exercise extreme caution when appointing individuals to positions of power, as they are difficult to remove once established.
When an authority figure gives an obviously wrong instruction, recognize that their position, not their logic, is influencing your judgment, and resist compliance.
Create mechanisms like red teams, devil’s advocates, or anonymous feedback to foster a safe environment where people can question authority and prevent organizational mistakes.
When you find yourself speaking without actual knowledge, recognize it as ’twaddle’ and stop, avoiding the urge to fill silence with meaningless chatter.
Shield your most productive individuals from unnecessary meetings and status updates that constitute ’twaddle’ and impede real work.
Learn to distinguish between substantive contributions and mere ’noise,’ and structure your time to engage with the former.
When leading, teaching, or managing, always provide the reasons (‘why’) behind instructions, as this improves compliance, understanding, and retention.
Critically assess whether reasons provided by others are genuinely substantive or merely mimic the structure of reason-giving without real content.
For investments, ask yourself if you would buy the asset today at its current price if you didn’t already own it, to counter bias from ‘falling in love’ with a company.