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Brad Jacobs: How To Build a Billion Dollar Company

Mar 19, 2024 1h 41m 62 insights
Brad Jacobs doesn't just build big companies – he builds industry giants. As the founder of eight multibillion-dollar companies, he's cracked the code on scaling businesses from zero to billions. In this conversation, the secrets he's earned over decades. You'll discover where billion-dollar opportunities are hiding in plain sight, how to spot massive trends years before your competitors, and the most crucial factor determining a company's success. Currently serving as Chairman and CEO of QXO, Jacobs brings a mathematician's precision and a musician's creativity to scaling businesses. His track record speaks for itself: every company he's founded has reached billion-dollar status or beyond. (00:00) Intro (04:44) The future of AI (07:21) How to think rationally (08:48) The major trend (10:57) The research process (13:29) On asking better questions (19:35) On rearranging your brain (22:23) On music, math, simplicity, and business (32:26) Leverage, debt, and optionality (35:11) What it takes to take contrarian bets (40:45) Confidence and parents (50:21) Why negative-only feedback is detrimental for employees (56:14) Money lessons (58:13) A deep dive on M&A (Jacobs' secret sauce to growing his companies) (01:07:51) Questions to immediately get to know anyone (01:11:14) On boards and board meetings (01:16:57) On decision-making (01:23:37) The role of capital markets (01:25:41) The type of person you don't want to hire (01:31:16) The best capital allocators (01:33:53) Biggest lesson Jacobs learned from the past year (01:37:20) On success   Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/ My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/  Follow me: https://beacons.ai/shaneparrish Join our membership: https://fs.blog/membership/
Actionable Insights

Intentionally dedicate time to identifying and understanding major trends, as getting the main trend right is paramount for significant financial success in business. Failing to align with major trends means working against the current.

2. Cultivate Profound Curiosity

Maintain a profound curiosity and a student mindset throughout life, shamelessly asking for opinions and picking people’s brains, rather than assuming you know everything. This approach fosters continuous learning and helps identify trends that others might miss.

3. Cultivate Rational Thinking

Invest time in understanding your own thought processes, including automatic thoughts, biases, and cognitive distortions, through self-reflection and potentially therapy (e.g., CBT, DBT, positive psychology). This helps you think more rationally, constructively, and accurately, which is crucial for business and life.

4. Embrace Business Flexibility

Avoid rigid business plans and thinking, as markets, economies, and life constantly change. Instead, remain flexible and adaptable to capitalize on new opportunities that arise, even if they deviate from initial plans.

5. Simplify Complex Problems

Apply analytical thought and mathematical principles to business by carefully analyzing numbers, making order out of disorder, and reducing complex situations to their simplest, most elegant forms. This clarity helps identify patterns and relationships for better decision-making.

6. Embrace Contrarian Thinking

To achieve outsized financial returns, be contrarian and think differently from the mainstream. Conforming to popular opinion will only yield average results.

7. Bet on High-Conviction Ideas

When you have high conviction and a deep understanding of complex, but organized, opportunities (even if they appear risky to others), be courageous and bet significantly on yourself and your ideas. This can lead to outsized returns.

8. Prioritize People and Technology

When seeking to make a significant impact or solve problems, prioritize solutions related to people and technology, as these are consistently the two biggest ’needle movers’ and categories that drive substantial change.

9. Define Professional Success by Shareholder Returns

Professionally, define success unequivocally by generating superlative shareholder returns, measured by share price performance against benchmarks in both relative and absolute terms. All other stakeholder considerations contribute to this ultimate report card.

10. Prioritize Tremendous Business Growth

Focus on achieving tremendous business growth, both organically (by taking market share from less well-managed competitors) and through strategic mergers and acquisitions, as this is the primary method for creating massive shareholder value.

11. Strategically Select Industries for M&A

Before engaging in M&A, thoroughly research and select an industry by evaluating its size, fragmentation, M&A potential, economies of scale, competitive advantages of being larger, technological readiness, and cultural fit for your business approach.

12. Acquire for Strategic Fit

Be highly selective in acquisitions, ensuring each target company has a compelling strategic reason for purchase, benefits customers, improves the overall business, integrates well with existing assets, and aligns with your long-term vision.

13. Leverage Capital & Business Improvement

Understand that the two primary levers for creating shareholder value through M&A are the spread between your cost of capital and the acquisition multiples you pay, and your ability to significantly improve the acquired businesses.

14. Prioritize Post-Acquisition Integration

Recognize that successful M&A hinges on rigorous post-acquisition integration, not just the purchase itself. After selecting the right industry and companies at the right price, dedicate significant effort to combining them effectively.

15. Standardize Acquired Businesses

Implement a strong appetite for standardization across acquired businesses, including ERP, HRIS, CRM, and internal social media systems. This creates a unified company culture, enables benchmarking, transparency, and efficient identification of synergies, avoiding fragmented ‘mishmash’ operations.

16. Integrate Immediately & Communicate

Begin the integration process the moment an agreement to acquire a company is made, and on closing day, immediately standardize everything possible while communicating extensively. This proactive approach ensures a smooth and effective transition.

17. Manage M&A Talent Thoughtfully

In M&A, prioritize forming strong relationships with people from the outset to retain great talent. Simultaneously, identify weaker performers and exit them gracefully and generously to optimize the team.

18. Conduct Insightful M&A Diligence

For M&A diligence, conduct one-on-one interviews with top personnel, asking critical questions like, ‘If this were your money, would you buy this company, and what would you change/not change?’ This uncovers opportunities, blind spots, and strengths.

19. Empower FP&A for Reality Checks

Empower Financial Planning & Analysis (FP&A) to translate ideas into numbers, forecasts, and probabilities, attaching realistic chances of success to projects. Implement constant, iterative daily budgeting to track progress against plans and ensure accountability.

20. Use FP&A to Calibrate Forecasts

Utilize FP&A to identify and adjust for ‘sandbagging’ (understating potential) or overconfidence in managers’ forecasts, using historical performance to predict future likelihoods. This ensures more accurate and realistic planning.

21. Optimize Capital & Time Allocation

Senior executives must focus on two key responsibilities: allocating finite capital to its highest and best uses, and managing organizational time to ensure everyone focuses on high-impact activities that create massive shareholder value, guided by FP&A.

22. Ground Inspiration in ROI

Even for highly inspiring and creative projects, always analyze the numbers to ensure they offer a good return on time and capital. Avoid over-investing in projects that, despite their appeal, lack strong financial justification.

23. Continuously Track & Adjust Performance

Rely daily on FP&A to continuously track internal project performance and external commitments to investors. Proactively adjust strategies and communicate with stakeholders if performance significantly deviates from forecasts, whether above or below.

24. Maintain Relentless Focus on Results

Regardless of capital-raising needs, maintain a relentless and rigorous focus on delivering promised financial and operating results, customer satisfaction, and employee satisfaction. This is a core duty of management, driven by conscious intention and a sense of honor.

25. Recruit Money-Motivated Capitalists

Actively recruit individuals who are ‘raw capitalists’ and highly motivated by money for themselves and their families. Structure the company so their drive to earn more directly contributes to making money for shareholders, creating a win-win.

26. Align Compensation with Shareholder Return

Design executive compensation plans with a significant equity component tied directly to Total Shareholder Return (TSR) relative to benchmarks like the S&P 500. Implement vesting schedules that heavily reward outperformance (e.g., top percentiles) and potentially withhold vesting for average or below-average returns, ensuring complete alignment with shareholder interests.

27. Reward Collaborative Contributions

Implement compensation plans that financially reward employees, including frontline and mid-level management, for actively helping colleagues achieve their goals, fostering a collaborative ‘super organism’ culture.

28. Ensure Win-Win Alignment

Strive for complete alignment where both shareholders and employees win or lose together, ensuring neither group profits at the expense of the other. This fosters fairness and shared success.

29. Optimize for Speed and Quality

Achieve the ‘golden mean’ by moving fast intelligently, without sacrificing quality; ideally, improving quality while increasing speed. This requires careful planning, engineering, and a deep understanding of inefficiencies to be removed.

30. Maintain Calm Under Pressure

In business, remain calm, cool, and collected when facing unplanned circumstances. The goal is to capitalize on these changes rather than being overwhelmed, using them to create value.

31. Be Hands-On in Research

While leveraging research teams, also personally ‘roll up your sleeves’ and delve into the details of what you’re studying, such as how successful companies achieved growth. This hands-on approach provides deeper understanding and allows for more effective brain-picking.

32. Create Safe Spaces for Vulnerability

Before asking probing questions, establish a safe and non-judgmental environment where individuals feel comfortable being vulnerable, sharing their true feelings, and taking off their ‘mask.’ This fosters genuine communication and openness.

33. Give 100% Attention

In any relationship, personal or professional, give the other person 100% of your undivided attention, actively listening and focusing solely on them. This powerful technique makes the speaker feel valued and encourages openness.

34. Practice Non-Judgmental Listening

Listen non-judgmentally, first seeking to understand and validate the other person’s perspective (‘joining’) before attempting to lead, dispute, or suggest alternative ways of thinking. This ensures the message is received and fosters trust.

35. Engage Non-Judgmental Concentration

Apply ’non-judgmental concentration’ by fully dedicating your consciousness to another person, not only understanding their thoughts but also empathizing with their underlying emotions. This deep engagement is valuable in various interactions.

36. Seek True Understanding

Approach conversations with the goal of truly understanding another person’s perspective, seeing the world through their eyes without needing to agree or disagree. This deep empathy helps prevent miscommunication.

37. Run Electric Meetings

To run ’electric meetings’ where everyone leaves exhilarated and with actionable tasks, ensure all participants turn off devices and practice non-judgmental concentration on the single speaker, avoiding side conversations or talking over others.

38. Lead with Positive Affirmation

As a leader, intentionally train yourself to see the good in people and express genuine appreciation and positive feedback first. Deliver constructive criticism or areas for improvement only after validating their strengths and contributions.

39. Give Specific Positive Feedback

In performance reviews, always begin with sincere, specific, and concrete positive feedback, highlighting what you genuinely appreciate and admire about the person’s contributions, before addressing areas for improvement.

40. Balance Feedback (3 Good, 3 Bad)

When conducting performance appraisals, aim for a balanced approach by having individuals identify three accomplishments they are proud of and three areas where they could have done better or plan to improve.

41. End Meetings Positively

Structure meetings like an ‘Oreo cookie,’ starting with positive aspects, addressing negative or challenging topics in the middle, and always ending on a positive note. The meeting’s conclusion significantly impacts how participants feel afterward.

42. Acknowledge Peer Contributions

At the end of a challenging meeting, ask each participant to identify whose ‘star went up’ and why, recognizing specific contributions, elegant expressions, innovative thinking, or kind-hearted conflict resolution. This fosters positive regard and appreciation among team members.

43. Practice Silent Team Appreciation

At the end of long, intense meetings, have the team stand in a circle in silence for five minutes, looking at each person. Internally, think of reasons for respect, admiration, and gratitude, and genuinely wish each colleague great success. This practice fosters positive feelings and strengthens team bonds.

44. Cultivate a ‘Love Vibe’ Culture

Intentionally cultivate a positive ’love vibe’ within the company, ensuring people feel good about themselves, their colleagues, the company, customers, and vendors. This requires conscious effort, intentionality, and skill to foster a harmonious and productive environment.

45. Supplement with Non-Financial Recognition

Supplement financial incentives with non-financial recognition programs, such as awards, trips, and ’employee of the month,’ to make people feel good and appreciated for going above and beyond.

46. Value Trusted Team Relationships

Prioritize working with a trusted team with whom you’ve shared successes and challenges, as deep familiarity, mutual respect, and shared history enable seamless collaboration and a strong collective bond.

47. Seek Transformational Industry Opportunities

Target industries where you can introduce transformative elements, such as advanced technology, to significantly improve industry quality and gain a competitive advantage. Inspire others by sharing a clear vision for technological investment.

48. Maximize Personal Relationship Quality

Personally, define success by maximizing the quality of relationships with family and friends. In limited time, intentionally create enriching experiences filled with love, positive vibes, and symbiotic support, where you help others and they help you.

49. Personalize Mental Wellness Practices

Explore and integrate various mental wellness practices like meditation, self-hypnosis, mindfulness, positive psychology, and cognitive therapy. Customize these schools of thought to fit your own personality and background for optimal personal development.

50. Embrace Present Reality

Embrace and go with the reality of the present moment, whatever it may be, rather than resisting it. This mindset, likened to a musician embracing all sounds, helps you stay in tune with your current situation.

51. Cultivate Business Improvisation

Develop the ability to be spontaneous and improvise in business, adapting to unexpected changes and ‘going with the flow’ rather than rigidly adhering to a plan. This flexibility allows you to capitalize on new opportunities.

52. Identify ‘Messed Up’ Opportunities

Look for situations, like a ‘messed up’ organizational chart, that are inefficient or disorganized but are also ’easy to un-mess up.’ These represent significant opportunities to create value and profit.

53. Simplify to Expose Flaws

Actively simplify complex systems, like organizational charts, because bad ideas and inefficiencies can hide in complexity. Simplicity, with clear KPIs and metrics, makes it difficult for flaws to remain hidden.

54. Balance Debt Prudently

Adopt a ‘Zen Buddhist’ approach to debt, using a moderate amount of leverage (e.g., 1-2 turns of EBITDA) to optimize returns without excessive risk. Avoid too much debt, especially in volatile times, to maintain flexibility and prevent bankruptcy.

55. Manage Leverage Actively

Actively manage leverage by either improving profits (increasing EBITDA) or paying down gross debt. This proactive approach helps maintain financial health and control risk.

56. Find Motivation in Appreciation

Leverage your personal need for appreciation as a powerful motivator to serve others, such as investors, friends, and family. Aim to please them by delivering strong results, which in turn brings personal satisfaction and purpose.

57. Engage Employees for Improvement

Actively engage employees through surveys, town halls, and interviews, asking questions about how to win, what’s going wrong, what can be improved, and what’s working well. This yields a high return on time and capital by involving those closest to the work.

58. Foster Deep Board Engagement

Encourage deep board engagement by allowing directors unrestricted access to any employee and all company data, including customer and employee surveys, good and bad. Invite them to operating reviews to ensure they are highly informed and can contribute effectively.

59. Run Unscripted, Candid Board Meetings

Avoid scripted, rehearsed board meetings that waste time; instead, ensure directors read materials beforehand and are deeply involved between meetings. During meetings, bring in diverse managers and employees for unscripted, spontaneous, and honest Q&A sessions with directors.

60. Collaborate on Board Agendas

Instead of micromanaging board agendas, collaborate with lead directors and the CEO to identify key personnel to present. Distribute the proposed agenda to the entire board for input, allowing directors to shape the discussion and ask questions they deem most relevant.

61. Avoid ‘Committee’ Nomenclature

Avoid using the term ‘committee’ due to its negative connotations of bureaucracy and slowness. Opt for alternative nomenclature to foster a more dynamic and efficient perception of group decision-making.

62. Form Cross-Disciplinary Decision Teams

For big, impactful decisions requiring multiple disciplines, assemble a group of relevant C-level executives (e.g., COO, CFO, CHRO) to ensure all perspectives are considered. Avoid wasting their time on minor decisions.