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#88 Derek Sivers: Innovation Versus Imitation

Jul 21, 2020 1h 45m 51 insights
Musician, speaker, writer and entrepreneur, Derek Sivers chats about creating and running CD Baby, reading, mental models, living a meaningful life and that biggest mistake he’s ever made. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish
Actionable Insights

1. Project Meaning Onto Life

Understand that life has no inherent meaning, and actively project whatever meaning you choose onto it, recognizing that meaning is a chosen perspective, not a factual discovery.

2. Embrace First Principles Thinking

Approach problems by ignoring traditional complexities and asking ‘what’s the real point’ to foster creativity and invent solutions rather than imitating others.

3. Control Your Emotional State

Recognize that you can change your emotions instantly; if they aren’t serving you, actively choose to shift your emotional state.

4. Interpret Events Constructively

Understand that events are neutral and their meaning is assigned by you; choose interpretations (e.g., opportunity instead of crisis) that empower you.

5. Ask Empowering Questions

When faced with a negative situation, ask yourself ‘What’s great about this?’ and persist until you find a perspective that empowers you.

6. Control Your Focus

Consciously choose what you focus on, as your perspective acts like a filter, shaping your emotional response (e.g., outrage, depression, excitement) to any given situation.

7. Redefine Failure as Feedback

View setbacks not as failures but as feedback, understanding that true failure only occurs when you give up, allowing you to persist and learn.

8. Focus on Desired Outcomes

Direct your attention towards your goals and where you want to be, rather than dwelling on fears or obstacles, to guide your actions effectively.

9. Align with Reality

Cooperate with the world by understanding how it truly works and aligning your actions with those realities, as this allows the world to do most of the work for you and avoids painful lessons.

10. Learn from Pain

Embrace the pain of mistakes as a powerful teacher, rather than sugarcoating or dismissing them, to ensure you learn and avoid repeating them.

11. Cultivate Core Invariant Values

Identify and cultivate core, invariant values (like loving to change your mind, understanding different points of view, and creating useful things) that remain constant across decades and situations.

12. Prioritize Execution Over Ideas

View ideas as a multiplier of execution; even a great idea is worth little without execution, while consistent execution, even of an ‘okay’ idea, can yield significant results.

13. Apply “Hell Yeah or No” Filter

Apply this filter when ‘drowning in opportunity’ to focus on high-impact projects, but consider saying yes to more opportunities when ‘starving for opportunity’ (like lottery tickets).

14. Insight 14

When making decisions, prioritize finding a perspective or belief that compels you to take necessary actions, rather than strictly aiming for objective reality.

15. Insight 15

When feeling lost, trust your intuition to identify actions or directions that ‘feel right,’ as this can be a catalyst for renewed purpose and activity.

16. Insight 16

Define a clear direction or goal (pick a place on the map) as the initial step, as the specific tactics for getting there will become relatively easier to determine and adjust along the way.

17. Focus on Long-Term Goals

Underestimate short-term achievements and overestimate long-term potential, encouraging sustained effort and patience over a decade.

18. Prepare for Worst-Case Scenario

Mentally and financially prepare for the worst possible future outcomes, like insurance, without obsessing, allowing you to appreciate good times while being resilient.

19. Expect and Plan for Disaster

Fully expect disaster to strike at any time (health, family, finances, freedom) and plan accordingly, as this mindset also fosters greater appreciation for current circumstances.

20. Own and Depend on Less

Minimize possessions and dependencies, as having less makes you less vulnerable and affected by potential disasters.

21. Choose Opportunity Over Loyalty

Prioritize opportunity over loyalty to location, corporation, or past statements, acting as an absolute opportunist for your future, while reserving loyalty for crucial human relationships.

22. Choose Plans with Maximum Options

Opt for plans that preserve flexibility and allow you to change course easily, such as renting a house to maintain the option to move without financial loss.

23. Insight 23

To maintain maximum options and adapt to future changes in situations or mood, defer making decisions until the last possible moment.

24. Insight 24

To avoid unhappiness, do not prioritize immediate gratification or shape your surroundings to please every desire, as this leads to a perpetual chase for more.

25. Insight 25

To sustain happiness, avoid chasing new things solely for the fleeting joy of comparison, as happiness derived from novelty quickly fades once the new becomes the norm.

26. Insight 26

To maintain financial well-being and avoid unnecessary burdens, do not buy expensive assets purely to project an identity or status.

27. Insight 27

To remain grounded and adaptable, avoid internalizing a new status or believing you are in a different class with different needs, as this can hinder growth and create rigidity.

28. Insight 28

To preserve contentment, avoid becoming a connoisseur who insists only on the ‘finest,’ as this habit can lead to unhappiness with anything less.

29. Insight 29

To live a more fulfilling life, avoid spending excessive time and focus on the features and maintenance of material possessions.

30. Insight 30

To foster resilience and personal responsibility, avoid eliminating every discomfort from your life and blaming others when challenges arise.

31. Insight 31

Identify and prioritize passions (like learning, thinking, creating) that do not require money, as these often provide the most meaningful and undistracted fulfillment.

32. Insight 32

To truly embrace minimalism, experience the pain and burden of accumulating too much stuff, as this direct experience is often more effective than abstract advice.

33. Insight 33

Continuously assess aspects of your life that are lacking, focus on enhancing them until they are abundant, then shift attention to the next area that needs improvement.

34. Insight 34

Recognize that humans simultaneously possess conflicting needs (e.g., stability and adventure, known and unknown) and understand that balancing these might lead to a ‘pendulum swinging’ approach rather than a perfectly straight path.

35. Insight 35

Lean into your nature of deep focus and obsession by dedicating yourself completely to one thing for extended periods (hours, days, weeks, or even years) before moving to the next.

36. Extract & Distill Reading Ideas

When reading, underline surprising ideas, then distill them into your own concise words in a text file, removing unnecessary language to capture the core essence for later reflection.

37. Organize Ideas for Retrieval

Tag and load extracted ideas from various sources into a searchable database to easily retrieve and browse related concepts when reflecting on a specific subject, separating ideas from their original books.

38. Reflect & Build on Ideas

After extracting and organizing ideas, actively reflect on them by starting a new document to write your own thoughts, joining a ‘conversation’ with other thinkers to internalize and build upon their insights.

39. Formulate Actionable Directives

To communicate ideas succinctly, focus on commanding specific actions, as the action itself can carry the underlying information and philosophy more effectively than lengthy explanations.

40. Create Your Own Learning Tools

Understand that tools like flashcards are for reinforcing memory after learning, not for the initial learning itself; create your own to internalize knowledge effectively.

41. Insight 41

When you trust a source, you can accept and implement their directives (e.g., ’eat this, don’t eat that’) without needing extensive supporting evidence or detailed explanations.

42. Evaluate Directives for Context

When following directives from a trusted source, ensure the environment and context in which they were formulated still apply, especially in rapidly changing situations.

43. Delegate by Teaching Philosophy

To effectively delegate and become unnecessary to daily operations, teach employees not just the answers but the underlying thought processes and philosophies behind decisions, and document them in a manual.

44. Adopt Long-Term Delegation Perspective

When delegating, understand that it will be harder and require more effort initially, but maintain a long-term perspective on the significant gains and freedom it will eventually provide.

45. Avoid Adding “Two Cents”

When someone presents an idea, refrain from offering unsolicited suggestions for improvement, as this can diminish their ownership and motivation to execute, even if the idea’s objective quality slightly increases.

46. Address Problems Directly

Instead of avoiding problems (e.g., shutting off your phone), confront and solve them, especially during ‘do or die’ moments, to prevent being ’toast.’

47. Prepare for Job Transitions

When quitting a job, proactively find and train your replacement to ensure a smooth transition, demonstrating thoughtfulness and responsibility.

48. Prioritize Simple Over Easy

Recognize that ’easy’ solutions (like installing complex software with one command) often lead to ‘complex’ systems, while ‘simple’ solutions (like building from scratch) might be harder initially but result in less intertwined complexity.

49. Simplify Technical Solutions

Instead of adopting overly complex, generic software (like WordPress or Medium) for simple tasks, build custom, minimalist solutions tailored to your specific needs to avoid unnecessary complexity and ‘garbage.’

50. Prioritize Fun in Innovation

When choosing an approach, opt for innovation over imitation, especially if it brings more joy and engagement, even if it takes longer.

51. Access Premium Podcast Content

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