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#65 Shep Gordon: Trust, Compassion, and Shooting Friends from Cannons

Sep 3, 2019 56m 54s 23 insights
Legendary show-business manager, agent, and producer Shep Gordon talks sex, drugs, and rock and roll. He also shares the formula for manufacturing fame, and his unique philosophy on success, love and happiness.   Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish
Actionable Insights

1. Prioritize Compassion in Life

Adopt compassion as a fundamental way of dealing with life, understanding it as more profound than merely pursuing happiness. Be sensitive, show love, listen, and avoid taking out personal frustrations on others, as this contributes to a better world.

2. Strive for Win-Win Outcomes

Focus on creating relationships and transactions where all parties involved benefit, whether emotionally, economically, or professionally. This approach ensures you can achieve your goals while fostering positive, mutually beneficial interactions.

3. Build Business on Trust

Establish business relationships primarily on trust, rather than relying on legal contracts. If trust is absent, recognize the relationship is fundamentally flawed, as contracts used to enforce trust can create more problems than they solve.

4. Separate Persona from Self

To manage the pressures of fame or public life, view your public image as a ‘character’ or ‘costume’ that you consciously put on and take off. This mental model allows you to separate personal identity from public perception, protecting your true self from external criticism.

5. See the Miracle in Everything

Cultivate the habit of first seeing the ‘miracle’ or inherent essence in everything and everyone you encounter, before judging or categorizing. This perspective naturally fosters compassion towards all living things and experiences.

6. Reframe Complaints as Miracles

When you find yourself complaining or feeling ungrateful, consciously stop, label your complaint as a ‘first-world problem,’ and then reflect on the ‘miracle’ of the situation. This practice helps regain perspective and fosters gratitude.

7. Use Fear as Motivation

Embrace fear as a positive motivator that drives you to improve and ensure your work is of higher quality. Rather than letting fear paralyze you, channel it to make things better.

8. Prioritize Humanity Over Profit

While money is a factor, do not let it be the sole or primary driver for your decisions. Prioritize human considerations and ethical choices over pure financial gain, ensuring you can act as a human being and create win-win scenarios.

9. Vet Clients for Resilience

When selecting partners or clients, establish a high bar for prior success and resilience, such as proven performance or significant achievements. This ensures they have already been tested and can handle the pressures of increased success, reducing management risk.

10. Leverage Parental Disapproval for Fame

To achieve widespread fame and cultural impact, aim to embody rebellion—the very thing parents hate. This opposition can cause their children to flock to you, leveraging the natural cycle of youth rebellion against parental disapproval.

11. Proactive Planning & Pothole Avoidance

As a manager or leader, proactively plan a year ahead for your artists or team, building a clear path (‘highway’) for them and anticipating and avoiding potential problems (‘potholes’). Regularly check in to ensure they stay on track.

12. Maintain Image & Filter Opportunities

Maintain a consistent public image for your artist or brand, and establish a rigorous filtering system for opportunities and requests once fame is achieved. This protects the brand and keeps it on its intended path.

13. Manufacture Controversial Press

To generate significant press and attention, create a controversial event or narrative and do not deny the sensationalized claims. This strategy creates buzz and catapults visibility, even if the initial event is not entirely as reported.

14. Value Your Work Financially

Understand that receiving fair compensation for your work is directly linked to earning respect from others. Avoid working for free, as it can diminish the perceived value of your contributions and the respect you receive.

15. Be a ‘Johnny Appleseed’

Aim to make someone’s day a little better with every interaction, even if it’s not possible all the time. This mindset, like a ‘Johnny Appleseed,’ contributes to a better world through small, positive interactions.

16. Dislike Signals Next Big Thing

When you find yourself instinctively disliking a new cultural trend or artistic expression, recognize that this aversion might be a signal that it’s the ’next big thing.’ Cultural cycles often involve rebellion against the previous generation’s preferences.

17. Build Fame by Association

To boost the fame and credibility of an unknown artist, strategically arrange for them to be photographed with a group of already famous individuals. This ‘guilt by association’ makes the unknown person appear famous by proximity.

18. Negotiate from Strength

To effectively achieve win-win outcomes, cultivate a position where you are not forced to ‘jump into stuff’ out of desperation. This allows you to be more selective and negotiate from a position of strength.

19. Celebrate Creative Wins

Find joy in the process of generating creative solutions and celebrating successful outcomes, even if it’s a private acknowledgment of your own achievement. This self-validation fuels continued effort and satisfaction.

20. Laugh at Self-Doubt

When self-doubt or feelings of inadequacy arise, acknowledge them with a sense of humor and self-awareness. This approach helps you move past them rather than letting them paralyze you.

21. Be Proud of Your Strengths

Identify and embrace your inherent positive qualities, such as compassion, and be proud of them rather than feeling ashamed. Recognizing and valuing your strengths contributes to self-acceptance.

22. Define Happiness as Contentment

Define happiness as a feeling of contentment with how you are living your life, rather than an external state to be achieved. This internal perspective shifts the focus to your personal journey and choices.

23. Achieve Single-Name Recognition

For an artist or brand, aim to achieve such widespread recognition that they are identifiable by a single name. This signifies ultimate fame and deep brand penetration within the public consciousness.