← The Knowledge Project

#54 Jason Fried: Doing the Enough Thing

Mar 19, 2019 1h 56 insights
Basecamp CEO and co-founder Jason Fried gives us a peek behind the scenes of his company and discusses his philosophy on doing great work, making a positive difference, and learning to breathe in the fast-paced culture of today’s workplace.   Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish
Actionable Insights

1. Identify the Right Action

Make it a habit to always determine what the “right thing to do” is in any situation, even if you don’t always execute it, as this awareness is crucial.

2. Act on the Right Thing

Strive to do the right thing, even when it is inconvenient, as demonstrated by the speaker’s parents.

3. Cultivate Self-Awareness & Curiosity

Prioritize developing self-awareness, understanding your motivations, and pursuing deep learning in areas of genuine interest as a lifelong lesson.

4. Question Goal-Based Disappointment

When evaluating personal efforts, question disappointment stemming from not hitting a specific number or goal, and instead focus on the intrinsic positive experiences and benefits gained.

5. Motivate Intrinsically, Not by Targets

Strive to do your best work every day driven by intrinsic motivation, rather than relying on external targets or goals which can feel artificial.

6. Avoid Self-Imposed Disappointment

Take a step back to appreciate what you have achieved and avoid self-imposed disappointment by setting overly difficult or unrealistic targets.

7. Prioritize Daily Well-being

Regularly check in with how you feel on a day-to-day basis as a primary measure of your overall satisfaction and direction.

8. Define Intrinsic Success

Define personal and career success intrinsically (e.g., making a good product, working with great people, intellectual challenge), rather than through external validation like media presence or world-changing ambitions.

9. Understand Your Leadership ‘Why’

Before leading someone in a certain direction, take time to understand and articulate the underlying reasons for that choice, ensuring it’s well thought out.

10. Value Output, Not Hours

Create an environment where performance is judged by output and work completion, rather than by who appears to be working the hardest or longest hours.

11. Embrace “Enough” Work

Recognize that if work is completed efficiently, five hours a day can be “enough,” challenging the cultural pressure to work excessively long hours.

12. Prioritize Contiguous Work Time

Understand that long work hours often stem from a lack of uninterrupted, contiguous time for deep work, rather than an excessive workload.

13. Grant Full Autonomy Over Day

Design an environment where employees have full autonomy over their workday, allowing them to manage their time as they see fit to maximize productivity and personal well-being.

14. Consider Human Impact

When evaluating success, always consider the human impact and how employees felt about the process, not just customer satisfaction or external metrics.

15. Enable Best Employee Work

As a leader, prioritize creating an environment where employees feel empowered and supported to do the best work of their careers.

16. Reject External Growth Pressure

Avoid external investment that brings enormous growth expectations, instead focusing on manageable internal expectations like developing a good product and caring for customers and employees.

17. Prioritize Profitability

Focus on maintaining profitability (making more money than you spend) as the fundamental measure of business success and longevity.

18. Profit for Longevity

Prioritize profitability as the best strategy to ensure business longevity and “stick around” in the market.

19. Avoid Self-Inflicted Business Failure

To ensure business survival, actively avoid common self-destructive behaviors such as resistance to change, ignoring customers, cockiness, or greed.

20. Challenge Conventional Wisdom

Do not automatically adopt methods just because others in your industry are doing them; question conventional wisdom and forge your own path.

21. Limit Industry Trend Focus

Intentionally limit attention to industry trends, competitors, and their products to maintain mental freedom and foster original thought, avoiding being “colored by what everyone else is doing.”

22. Seek Broad Inspiration

Look for inspiration broadly outside of your immediate industry, such as in architecture, art, nature, or long walks, to foster creativity and unique perspectives.

23. Master Clear Communication

Focus on developing strong writing and communication skills, including getting to the point and making a clear case, as these are often lacking in new graduates and crucial for success.

24. Prioritize Writing in Hiring

When hiring, prioritize evaluating a candidate’s writing ability as a primary indicator of their communication skills.

25. Seek Genuine Curiosity

In hiring and personal development, look for genuine curiosity and a passion for the work, rather than just being trained in a skill.

26. Develop Self-Critique

Cultivate introspection and the ability to self-critique your own work, as this demonstrates valuable self-awareness and a drive for improvement.

27. Hire Passionate Self-Starters

Seek to hire individuals who are not only capable and do great work, but also genuinely enjoy and would pursue their craft even outside of work.

28. Share Your Knowledge

If you have valuable insights or a unique approach, share them openly rather than keeping them proprietary, as this can build community and indirect promotion.

29. Don’t Fear Sharing “Secrets”

Adopt a mindset similar to chefs sharing recipes: don’t fear that sharing your methods will put you out of business, as true value lies beyond mere information.

30. Use Content for Indirect Promotion

Create and share valuable content (like books) to disseminate your ideas and points of view, which can indirectly promote your company without direct advertising.

31. Implement Six-Week Cycles

Structure work into focused six-week cycles, allowing substantial progress on important tasks within a defined timeframe.

32. Define “Enough” for Projects

Use a fixed, shorter timeframe (like six weeks) to force clarity on what is truly important for a project, preventing scope creep and ensuring substantial progress.

33. Beware Time Expansion

Be aware that work expands to fill the time allotted; shorter, fixed deadlines can increase efficiency and focus.

34. Find the “X-Week Version”

Challenge yourself to distill ideas into their most essential components to fit a shorter development cycle (e.g., a “six-week version”), ensuring focus on core value.

35. Grant Team Autonomy

Empower small teams (three people or less) with full autonomy to complete their work, allowing them to check in only when they deem it necessary.

36. Avoid Long-Term Roadmaps

Forego rigid, long-term roadmaps, instead focusing on what needs to be done in the immediate next cycle (e.g., eight weeks out), allowing for flexibility and responsiveness.

37. Pre-Bake Project Ideas

Ensure project ideas are 90% figured out before handing them to a team, so they can focus on execution rather than extensive conceptualization, maximizing their time for actual work.

38. Reject Numeric Goals

Do not rely on specific goals or metrics for success in product development, instead focusing on a holistic assessment of outcomes.

39. Assess Success by “Feel”

Evaluate project success based on a qualitative “feel” for how it turned out and whether it genuinely improved the product, rather than arbitrary quantitative metrics.

40. Holistic Project Assessment

When evaluating a project, consider not just the output, but also the internal process, team morale, personal relationships, and overall company strength.

41. Balance Project Difficulty

Intentionally assign simpler projects to individuals who have completed a series of challenging tasks, allowing them to decompress and prevent burnout.

42. Conduct Delayed Project Reviews

Perform project reviews a few months after completion to gain distance and a clearer perspective on what went right, what went wrong, and what could be improved.

43. Trust Intuition in Product

Prioritize “feel,” intuition, and gut instinct in product development decisions, rather than being solely data-driven, especially when it comes to human experience.

44. Request Time Directly

Eliminate shared calendars and require direct, personal requests for someone’s time, fostering negotiation and respect for time’s value.

45. Value Others’ Time

Treat others’ time as incredibly valuable, ensuring you have a good, well-considered reason before requesting it.

46. Limit Screen Real Estate

Use a single, smaller screen (e.g., a 13-inch laptop) to minimize distractions and encourage focused work, rather than multiple large monitors.

47. Focus on One Screen

Work with only one screen at a time to maintain focus and reduce the temptation for constant context switching.

48. Expect Eventual Response

Cultivate a culture of “eventual response” rather than immediate, understanding that delays mean someone is focused on more important work, and allowing people to respond when ready.

49. Design Independent Workflows

Design workflows so that tasks are not overly dependent on immediate responses from others, allowing individuals to continue working even while waiting for input.

50. Foster Self-Reliance

Embrace the “eventual response” model to encourage self-reliance and problem-solving, as it prompts individuals to figure things out themselves rather than waiting for others.

51. Utilize Audio for Learning

Incorporate audiobooks and podcasts into short, available time slots (e.g., car commutes) to continue learning and consuming content when traditional reading time is limited.

52. Consume Content at 1x Speed

Listen to audio content at 1x speed, questioning the rush to “pack everything in” and accepting that it’s okay not to get to everything, to avoid creating an unhealthy expectation of constant speed.

53. Observe Details in Experiences

In any experience, make an effort to observe and pay attention to the details of how things came together and why they are the way they are, fostering curiosity and learning.

54. Encourage Child-Led Learning

Adopt a child-led learning approach, allowing children to explore and pursue their own interests, as advocated by “The Self-Driven Child.”

55. Prioritize Play and Exploration

Emphasize the importance of play, exploration, and creativity for children’s development, rather than solely academic focus.

56. Avoid Unnecessary Pressure

Refrain from applying unnecessary pressure with “or else” scenarios (e.g., “you have to learn this or else you won’t succeed”), allowing for diverse paths to success.