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#121 Walter Isaacson: Curiosity Fuels Creativity

Oct 5, 2021 1h 8m 28 insights
What do Steve Jobs, Leonardo da Vinci, Benjamin Franklin and Jennifer Doudna all have in common? Celebrated journalist and author Walter Isaacson calls upon his years of research to explain how curiosity has always fueled creativity among history’s greatest innovators, and how each of those individuals shaped the world around them. On this episode Issacson dives deep into the curious obsessions of Jobs, da Vinci’s ability to develop a brilliant mind, Ada Lovelace and how she developed the algorithm, and how Doudna’s work with gene editing could shape the future to come.   A journalist by trade, Issacson served as the editor of Time and then chairman and CEO of CNN before eventually spending 15 years as president and CEO of the Aspen Institute, the international research institute and think tank. Isaacson has also written bestselling biographies on Jobs, da Vinci, Franklin and Albert Einstein, and in 2021 released his latest biography, The Code Breaker: Jennifer Doudna, Gene Editing, and the Future of the Human Race.   -- Go Premium: Members receive early access to episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish
Actionable Insights

1. Nurture Natural Curiosity

To be creative, actively nurture your innate curiosity about the world, even for things you might typically stop noticing, as this is a key to creativity.

2. Prioritize Creativity & Innovation

Instead of just being smart, focus on being creative and innovative to achieve significant impact, as smart people alone don’t always amount to much.

3. Seek Cross-Domain Patterns

Cultivate an interest in a wide range of subjects and actively look for patterns across different domains, as this enables mental leaps and unique insights.

4. Cultivate Broad Curiosity

Maintain a broad vision and an insatiable curiosity about everything, avoiding premature specialization to allow for both deep dives into specific subjects and a wide understanding across domains.

5. Product First, Profit Second

Focus intensely on creating an ‘insanely good product’ rather than prioritizing profit, because a superior product will naturally lead to profitability without cutting corners.

6. Obsess Over Details

Cultivate an obsessive passion for understanding the inner workings and minute details of your domain, as this deep engagement is a key to making great advances and achieving creativity.

7. Value Unseen Beauty

Extend your commitment to beauty and quality to even the unseen or hidden parts of your work, as this reflects true artistry and a deep level of care.

8. Design for Implied Delight

When creating products, consider what the initial presentation and design ‘imputes’ or signals to the user, aiming to convey delight and a magical experience from the first interaction.

9. Avoid Materialism as Driver

Do not define yourself or your success by the material objects you can acquire, as this can detract from deeper meaning and purpose.

10. Focus on Life’s Contribution

Shift your perspective from what you can gain from life to what you can contribute, as this spiritual grounding helps maintain perspective and avoid being consumed by material success.

11. Study Diverse Lives

Instead of seeking ‘how-to’ guides, study many different lives to understand various attributes and approaches, then adapt what’s comfortable and effective for your own strengths and goals.

12. Leverage Personal Strengths

Understand and play to your unique strengths and attributes rather than trying to perfectly emulate others, as this is the most effective path to success.

13. Practice Brutal Honesty

As a manager, practice brutal intellectual honesty to motivate your team, address underperformance, and ensure you build a team composed solely of high-performing ‘A players.’

14. Balance Leadership Styles

Recognize that different situations require different leadership styles; sometimes direct intellectual honesty is needed, while other times, fostering collegiality, collaboration, and compromise is more effective.

15. Design for Spontaneous Encounters

Create physical spaces and opportunities that encourage spontaneous meetings and random discussions, as these unscheduled encounters are crucial for sparking creativity and new ideas.

16. Seek Diverse, Energetic Environments

Position yourself or your team in environments that attract diverse ideas and possess a vibrant energy, as these ‘cradles of creativity’ foster innovation.

17. Embrace “Poetical Science”

Embrace the intersection of humanities and sciences, like Ada Lovelace’s ‘poetical science,’ by loving both math and poetry, as this broad perspective can lead to significant conceptual leaps.

18. Believe in Learning Capacity

Adopt the mindset that you are capable of learning anything, even complex subjects, as this belief empowers you to tackle new fields and expand your knowledge.

19. Value Non-Expert Perspective

Recognize the value of a non-expert perspective, especially in technical fields, as it can help popularize and explain complex ideas to a broader audience without jargon.

20. Consult Primary Sources

Whenever possible, go directly to primary source materials to gain deeper insights, observe original thought processes, and avoid interpretations that might simplify or lose context.

21. Triangulate Contemporary Information

For contemporary figures, triangulate information by reading secondary sources, original documents, and conducting interviews with people involved to gain a comprehensive and nuanced understanding.

22. Listen Actively in Interviews

When interviewing, focus on active listening and allow people to talk freely about themselves and their experiences, as this encourages them to share more openly and deeply.

23. Use Silence in Interviews

When an interviewee hesitates or doesn’t immediately answer, use silence as a technique; people often feel compelled to fill the void, leading to more detailed responses.

24. Employ Chronological Storytelling

When studying people or telling a story, use a chronological narrative approach, as this mirrors how lives unfold and how we naturally learn and develop character.

25. Multi-Format Work Review

After writing on a screen, print out your work to review it on paper the next morning, and then read it aloud, as this helps identify clunky phrases and areas that don’t track well.

26. Engage in Ethical Debates

Actively participate in ethical discussions surrounding powerful technologies like gene editing, rather than ceding responsibility solely to scientists, to help shape societal rules and consensus.

27. Embrace Evolving Perspectives

Recognize that your thinking on complex issues will evolve over time, allowing for first, second, third, and subsequent thoughts, rather than seeking a single, definitive answer.

28. Inspire Through Storytelling

Share compelling stories of innovators and their achievements to inspire the next generation, encouraging them to pursue scientific, artistic, or entrepreneurial paths.