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#118 Doug Conant: Leadership With Integrity

Aug 24, 2021 57m 1s 64 insights
Doug Conant breaks down how putting his employees first made him an internationally renowned business leader atop both the Nabisco Foods Company and the Campbell Soup Company. On this episode Doug discusses why you can’t win in the marketplace if you haven’t won in the workplace,  his first 100 days as CEO of Campbell Soup, adjusting to shifting consumer preferences, how to know when you have the right people and the wrong people, and so much more.   Conant served as the President of Nabisco from 1999-2001 and then spent a decade as President and CEO of The Campbell Soup Company. In 2011 he founded ConantLeadership, a consulting company focused on championing leadership that works in the 21st century. He’s also the author of The Blueprint: 6 Practical Steps to Lift Your Leadership to New Heights.   -- Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish
Actionable Insights

1. Build Trust Reserves for Tough Decisions

Proactively build an emotional bank account with your team through daily deposits of trust and credibility, ensuring you have reserves for inevitable tough decisions or mistakes without running on empty with employees.

2. Tend Your Personal Foundation

Tend to your personal foundation and convictions to be incredibly well-anchored and courageous when facing tough decisions about people and performance, especially when pushed to the edge.

3. Prioritize People for Performance

Adopt a philosophy that prioritizes both performance and people, understanding that by taking care of your people, they will in turn drive performance for the organization.

4. Tough Standards, Tender Heart

Practice ’tough-minded on standards of performance and tenderhearted with people’ leadership, setting high expectations while showing genuine care for individuals.

5. Develop a Leadership Plan

Develop a deliberate ’leadership plan’ for managing people, rather than leading by the seat of your pants, recognizing it as the most important thing you do.

6. First 100 Days: Listen Extensively

In the first 100 days as a leader, establish a principle-centered framework and then lead primarily by listening extensively until everybody feels heard and exhausted from talking.

7. Start Slow, Go Fast Later

Start slow in leadership transitions to ensure everyone feels heard and is part of the process, which allows for faster execution later on due to shared ownership.

8. Proactively Demonstrate Care

Build the emotional bank account proactively by tangibly demonstrating care for employees, their work environment, and how supervisors treat them, ideally over a period of years before major tough calls are needed.

9. Inspire Trust as Leader’s Top Priority

Make inspiring trust the number one expectation for leaders, as it is foundational for inspiring performance and maintaining their position within the organization.

10. Live Values, Honor Exits

Declare your cultural values, live them daily, and if people cannot align, kindly, gently, but firmly move them out, honoring the individual in the process.

11. Lead Across Three Time Zones

As a leader, operate in three time zones simultaneously: honor the past, deliver in the present, and set the table for a more prosperous future.

12. Create Decision-Making Framework

Simplify decision-making by creating a clear framework that defines what matters most, ensuring everyone knows what is expected and making choices easier.

13. Implement Annual Strategic Planning

Implement an annual strategic planning process: assess the situation, revisit the 3-year strategy, determine annual implications, create an annual plan, and break it into quarterly expectations.

14. Implement Simple Intervention Process

Establish a simple intervention process to continuously assess ‘what’s working, what’s not, and what’s needed’ in the present, complementing the strategic planning process to navigate almost anything.

15. Balance Performance and People Development

Constantly remind yourself to balance performance delivery with the development of people, ensuring both are prioritized rather than compromising relationships for immediate tasks.

16. Dedicate 25% to Intentional Leadership

While 75% of leadership might be reactive, dedicate 25% of your time daily to intentionally focus on what matters most and be attentive to it.

17. Envision Your Leadership, Reflect Life

Start building your leadership blueprint by envisioning the leader you want to be and reflecting on your life story, as your life story is your leadership story.

18. Build a Personal Leadership Model

Combine self-reflection and external study to build a personal mental model for how you want to show up as a leader, making it incredibly useful.

19. Integrate Leadership Practices

Integrate tangible practices into your daily life that actively bring your personal leadership model to life, ensuring it’s more than just talk.

20. Continuously Improve Leadership Model

Commit to a continuous improvement process, regularly refining and enhancing your leadership model to get better at your craft.

21. Align Personal and Organizational Leadership

Align your personal leadership model with the expectations of your organization to find a fulfilling and effective approach that serves both you and the enterprise.

22. Create Integrated Leadership Blueprint

Create a leadership blueprint by first defining how you want to lead, then understanding organizational expectations, and finally developing an approach that integrates both for success.

23. Develop Leadership in Small Chunks

Integrate leadership development into your busy life by working on it in ‘small chunks’ with a continuous improvement mindset, ensuring it’s practical and sustainable.

24. Cultivate Early Morning Reflection

Cultivate a morning habit of waking up an hour earlier to find quiet time for reflection, centering yourself and preparing for the day’s demands before they begin.

25. Prioritize Quiet Time for Anchoring

Prioritize quiet time and personal space to anchor yourself in what matters most before the day’s chaos begins, finding it to be a real important part of your life.

26. Prioritize Family Mornings

Prioritize family by being present for breakfast and taking children to school, especially when afternoons and nights are risky for availability.

27. Identify and Manage Life’s Cylinders

Identify your core ‘cylinders’ (e.g., work, family, personal well-being, community, faith) and manage them intentionally to ensure balance and well-being.

28. Handwrite Specific Thank You Notes

After an interview or meeting, handwrite personalized thank-you notes to each person (including support staff), delivering them the same day and mentioning specific details to be distinctive.

29. Clarify Your Convictions

Clarify your convictions to gain the courage needed to stand firm in challenging situations, as it’s hard to have courage if you don’t know what you believe.

30. Define Your Stand

Engage in ‘inside work’ to define what you want to stand for and how you want to operate, ensuring you can contribute, perform, and maintain self-respect daily.

31. Own Your Personal Story

Own your personal story to avoid constantly seeking external validation or ‘hustling for your worthiness,’ instead walking inside your own narrative.

32. Handwrite Your Life Story

Write your entire life story by hand, including every detail, to reflect on past experiences and understand their profound influence on you.

33. Care for Team to Drive Agenda

Show genuine care for your team members, as the more you care about them, the more they will care about your agenda and the better the team will perform.

34. Assemble, Equip, and Cover Team

Assemble a world-class team, provide them with necessary tools to ‘fight the fight,’ and offer ‘air cover’ (support/protection) when operating against prevailing norms.

35. Combine Tough Standards and Care

Combine tough standards with genuine care for people, as these are not mutually exclusive and are characteristic of the best leaders who create enduring value.

36. Value Employees’ Agenda First

Tangibly demonstrate that you value your employees’ agenda before expecting them to value the organizational agenda, as commitment is reciprocal.

37. Align on “What” and “How”

Ensure leaders and employees align with both the ‘what’ (business performance standards) and the ‘how’ (comportment as leaders) to ensure they are in the right roles and committed.

38. Be Upfront on Tough Calls

Be upfront about tough calls and give leaders a clear timeframe (e.g., a year and a half) to align with the new program, being prepared to make significant personnel changes if necessary.

39. Support Personnel Transitions

When making personnel changes, offer alternatives like individual contributor roles or help in finding new employment, while remaining tough-minded on performance standards.

40. Compassionate Personnel Changes

Be compassionate and supportive when moving people out of roles, learning from past negative experiences to ensure humane transitions and honoring the individual.

41. Commit to Culture, Get Right People

If you declare a commitment to a culture of tough standards and caring for people, ensure you follow through and get the ‘right people on the bus’ who align with this culture.

42. Honor People as Core Principle

Ground all your actions in a commitment to honoring people, as this foundational principle guides decision-making in every situation.

43. Second 100 Days: Build Plan

Develop a comprehensive plan by the second 100 days, following the initial period of extensive listening and situation assessment.

44. 100 Days: Figure Out, Then Act

Allocate the first 100 days to understanding the situation, the next 100 days to operationalizing a plan, and be prepared for continuous course correction.

45. Declare Self, Plan Execution

Clearly declare your leadership identity and intentions, then create a concrete plan to bring those intentions to life within the organization.

46. Know What You Stand For

Begin by clearly defining what you want to stand for as a leader, as this self-awareness is fundamental to effective leadership.

47. Set Clear Gates, Improve Constantly

Establish clear performance gates and commit to constant improvement, ensuring undeniable progress in both the workplace and marketplace annually.

48. Anchor Principles, Risk Job

Be so well-anchored in your principles that you are willing to risk your job rather than compromise on doing things the ‘right way’ or betraying your convictions.

49. Don’t Lead to Save Your Job

Avoid leading with a mindset of saving your job, as this compromises effectiveness and integrity from the outset.

50. Foster Open Board Culture

Foster a board culture where all points of view are comfortably shared and heard, allowing for comprehensive deliberation before issues escalate externally.

51. Engage Constructively as Board Member

As a board member, constructively engage in dialogue, contributing to discussions rather than merely observing or critiquing.

52. Board Role: Oversight, Not Execution

Understand that a board member’s role is oversight and governance, ensuring proper management and standards are met, not direct execution or day-to-day management.

53. Clarify Expectations, Align Priorities

As a leader, make expectations crystal clear, and if a choice between performance and people arises, ensure you have organizational alignment on the priority.

54. Focus on Modest Course Corrections

Once a clear plan is collaboratively established and executed, focus on modest course corrections rather than drastic changes, as everyone is already on the same page.

55. Lead People Intentionally

Recognize that leading people is a profound responsibility (‘sacred ground’) and requires intentionality and a plan, not just improvisation.

56. Master Leadership Through Practice

Approach leadership as a mastery model, continuously learning, studying the craft, and practicing to improve your abilities over time.

57. Apprentice at Leadership

Apprentice at leadership by continuously learning from it, studying the craft, and practicing to get better at it, just like any other skill.

58. Be Intentional About Leadership

Be intentional and reflective about your leadership approach, going beyond reactive management to truly think about what matters most.

59. Study Other Leaders and Mentors

Supplement self-reflection by studying other leaders and mentors (like Stephen Covey and Jim Collins), observing practices that align with your desired leadership style.

60. Be True to Self, Consider Others

Be true to yourself and your convictions while also considering and adapting to the needs and expectations of others in the world, building bridges between both.

61. Walk Your Story, Be Effective

Avoid solely trying to meet others’ needs, as this leads to ‘hustling for worthiness’; instead, walk inside your own story while still being effective within your organization.

62. Cultivate Patience for Wisdom

Cultivate patience and understand that wisdom is accumulated through experience over time, resisting the societal pressure for instant change and quick fixes.

63. Focus on Daily Continuous Improvement

Create space for personal growth and patience, focusing on continuous daily improvement for both yourself and the enterprise, rather than seeking a quick fix mindset.

64. Adjust Wake-Up Time

Adjust your wake-up time earlier if it helps you manage personal well-being and family priorities, as the speaker found moving his wake-up time up worked for him.