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#107 Matt Ridley: Infinite Innovation

Mar 23, 2021 1h 4m 15 insights
Matt Ridley is the author of several books related to science and human progress, biologist, newspaper columnist and member of the House of Lords in the UK. Matt and Shane discuss writing books about science, the age-old battle between viruses and humans, rational optimism, the difference between innovation and invention, the role of trial and error and the effects of social media on seeing others’ points of view. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish
Actionable Insights

1. Embrace Trial and Error

Recognize that trial and error, including getting things wrong and starting again, is vital for innovation. Be prepared to fail repeatedly, as successful innovators emphasize persistent experimentation and learning from mistakes.

2. Prioritize Collaboration and Communication

Debunk the myth of the ’lonely genius’ in innovation and instead prioritize effective communication and collaboration among people. Recognize that shared ideas and collective effort are more crucial than individual cleverness.

3. Cultivate Open Mind and Hard Work

Understand that significant innovation is accessible to everyone, requiring only an open mind, a willingness to do a lot of hard work, and the resilience to not mind failing repeatedly. These characteristics are more important than perceived special talent or genius.

4. Prioritize Innovation Over Invention

Understand that innovation, the process of turning a bright idea into something practical, reliable, available, and affordable, is often more important and difficult than the initial invention. Dedicate effort to the ’long slog’ and hard work of execution rather than solely focusing on generating new ideas.

5. Embrace Rational Optimism

Adopt a mindset of rational optimism, as inventing and innovating fundamentally require this belief. Recognize that attitudes and beliefs are contagious, and cynicism can prevent creation.

6. Teach Children to Tolerate Failure

Teach children that failing at something does not make them a bad person, but rather provides a reason to try again in a different way. Avoid protecting them from failure at all costs, as learning from mistakes is crucial for developing resilience and innovative thinking.

7. Foster Freedom for Innovation

Understand that innovation ultimately boils down to freedom: the freedom to exchange ideas, fail and restart, change one’s mind, invest wisely, and express consumer preferences. Societies that allow this freedom will achieve greater results and prosperity.

8. Remove Obstacles to Innovation

Governments should prioritize removing regulatory and other obstacles to innovation, allowing new ideas and technologies a ‘free run’ to develop and thrive. This approach is more effective than ‘picking winners’ through direct funding.

9. Incentivize Innovation with Prizes

Governments and organizations should incentivize innovation by offering prizes or advanced market commitments for solutions to specific problems, rather than trying to pick winning technologies in advance. This approach encourages a broad range of efforts and allows the market to determine the best solutions.

10. Embrace Specialization for Collective Good

Recognize that human progress involves becoming more specialized in what you produce and more diversified in what you consume, creating a network where everyone works for each other. By focusing on one specialized task, your effort contributes to the wellness of many others through exchange.

11. Reject Zero-Sum Thinking

Move away from zero-sum thinking, recognizing that the prosperity of another country or individual is not a loss for you, but rather creates more consumers and opportunities. Embrace the idea that mutual gain is possible and beneficial for all.

12. Don’t Fear Innovation Copying

Do not worry excessively about other countries or entities copying your innovations; instead, focus on maintaining your advantage by continuously being smarter and staying ahead. Catch-up growth by others can create larger markets for your products.

13. Tame New Technologies

Recognize that new technologies, like social media, can have negative societal impacts, but it is possible to tame them. Work to develop cultural norms and guidelines that mitigate the ‘bad stuff’ and allow society to live constructively with these advancements.

14. Calibrate Behavior to Social Norms

Calibrate your behavior based on what is considered acceptable and admirable within society, rather than solely on personal desires or instincts. This process helps foster mutual acceptance and reduce negative behaviors.

15. Maintain Optimism for Infinite Innovation

Hold an optimistic view that innovation is an infinite process and there’s no reason humanity cannot innovate indefinitely. This perspective is grounded in the historical impact of innovation and the continuous ability to use fewer resources through advancements.