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#104 Nir Eyal: Mastering Indistraction

Feb 16, 2021 1h 23m 29 insights
Bestselling author of Hooked and Indistractable, Nir Eyal was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” In this episode, Shane and Nir discuss regaining control of our attention from technology, how to get more done in less time, controlling the things you have agency over and so much more. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish
Actionable Insights

1. Manage Pain, Not Just Time

Acknowledge that time management is fundamentally pain management; you will always be distracted unless you understand and address the uncomfortable feelings you are trying to escape. Distraction is an inability to deal with emotional discomfort, not a character flaw.

2. Recognize Internal Distraction Triggers

Recognize that distraction primarily stems from internal emotional discomforts like boredom, uncertainty, fatigue, or anxiety, rather than external factors. This understanding is crucial because time management requires pain management.

3. Prioritize with a Time-Boxed Calendar

Plan your day using a time-boxed calendar instead of relying on to-do lists, as planning a specific time and place for tasks significantly increases the likelihood of completion. To-do lists can be counterproductive by encouraging easy tasks first, lacking constraints, and reinforcing a self-image of not following through.

4. Align Time with Core Values

Define your values as attributes of the person you want to become, then schedule time in your calendar for self-investment, relationships, and work (reflective and reactive) according to how that ideal person would spend their time. This ensures your schedule aligns with your deepest priorities.

5. Claim Responsibility for Responses

Avoid blaming external factors or shaming yourself for distractions; instead, become a ‘claimer’ by taking responsibility for how you respond to uncomfortable internal triggers. You cannot control feelings, but you can control your response to them.

6. Implement Pre-Commitment Pacts

As a final line of defense against distraction, create pre-commitment pacts, which can be effort pacts (adding friction), price pacts (monetary disincentives), or identity pacts (adopting a self-description like ‘indistractable’).

7. Hack Back External Triggers

Systematically evaluate external triggers (pings, dings, rings) by asking if they serve you or lead to distraction, then actively ‘hack back’ the technology to regain control. This includes using tools like ad blockers or distraction-free extensions to customize your digital environment.

8. Apply the 10-Minute Rule

When you feel an urge to engage in a distraction, tell yourself you can do it, but only after 10 minutes. This technique allows the emotional urge to crest and subside, often leading to the urge disappearing entirely, and helps you learn to deal with discomfort without immediate abstinence.

9. Schedule Sacred Reflective Time

Carve out and protect sacred time for reflective work (planning, strategizing, thinking) in your calendar, as this provides a significant competitive advantage because most people are constantly reacting rather than proactively thinking.

10. Sync Schedules with Your Manager

Proactively share your time-boxed calendar with your manager in a ‘schedule sync’ meeting, presenting your planned work and a list of unallocated tasks, asking them to help reprioritize. This allows your manager to say ’no’ to less important tasks and ensures alignment without micromanagement.

11. Adopt an Indistractable Identity

Embrace an identity pact by adopting a moniker like ‘indistractable’ to describe yourself, reinforcing your commitment to doing what you say you will do. This identity means you understand why you get distracted and actively work to prevent it.

12. Harness Discomfort as Fuel

Instead of running away from discomfort, learn to harness it as ‘rocket fuel’ to propel yourself forward towards your goals. Feeling bad can be very good, spurring you to hunt, invent, and create.

13. Distinguish Traction from Distraction

Understand that traction is any intentional action moving you towards your goals and values, while distraction is any action pulling you away from what you planned to do. Any activity can be traction if done with intent, or distraction if not.

14. Note Preceding Emotional Triggers

When you notice yourself getting distracted, pause and write down the emotional sensation that preceded it, such as boredom, anxiety, fear, or uncertainty. This simple act is a substantial first step in mastering internal triggers.

15. Curiously Explore Discomfort

Once you’ve identified an uncomfortable sensation, explore it with curiosity rather than self-contempt or shame. This helps you learn to recognize and understand these emotional states without self-defeating labels.

16. Use Effort Pacts for Friction

Create an effort pact by introducing friction between yourself and a potential distraction, such as using an outlet timer to automatically shut off your internet router at a specific time. This adds mindfulness to otherwise mindless behaviors.

17. Create Monetary Price Pacts

Implement a price pact by creating a monetary disincentive for not completing a task or getting distracted, especially for behaviors that are fully in your control and where external triggers can be removed.

18. Raise Indistractable Children

Recognize that teaching children to be ‘indistractable’ is a crucial skill for the future, helping them control their attention and lives rather than being manipulated by external forces.

19. Establish No-Phone Zones

Implement ’no phone zones’ in your home, particularly at the family dining table and in children’s bedrooms, to encourage present interaction and protect sleep from technological interruptions.

20. Supervise All Child Media

Supervise all forms of media consumption for children, including books and screens, as not all content is appropriate or beneficial for their age and development.

21. Protect Kids’ Sleep from Tech

When evaluating children’s technology use, focus on what it displaces, particularly sleep, as lack of adequate sleep is a major contributor to negative mental health outcomes.

22. Combat Insomnia with a Mantra

If you suffer from insomnia due to rumination, use an interruptive mantra like ’the body gets what the body needs’ to stop stressing about not sleeping. This helps you relax and often leads to falling asleep.

23. Score Relationship Disagreements

In disagreements with a partner, assign a score from 1 to 10 to indicate how important the issue is to each person. This helps quickly gauge priorities and facilitates compromise, preventing arguments from escalating unnecessarily.

24. Use Secret Code Word for Kindness

Establish a secret code word with your partner to signal when you are doing something nice for them and do not want them to argue, fostering a habit of positive actions and building a ‘bank account’ of good deeds.

25. Refine Your Schedule Iteratively

Treat your time-boxed calendar like a scientist, continuously revising and refining it weekly based on what worked and what didn’t. This iterative approach helps you optimize your schedule for better adherence and productivity.

26. Afternoon for Low-Value Tasks

Schedule ’table steak’ or low-value, reactive tasks (e.g., administrative calls, emails) for the afternoon, reserving your most valuable and productive morning hours for important, reflective work.

27. Empower Over Technology

Stop blaming technology for distractions and recognize your own power to ‘hack back’ and control it. You are more powerful than tech companies in managing your attention.

28. Distinguish Distraction, Not Addiction

Understand that for the vast majority of people, overuse of technology is a distraction, not an addiction (which is a pathology). This reframes the problem from an uncontrollable disease to a manageable behavior.

29. Advocate for Tech Safeguard Legislation

Support legislation that compels tech companies to identify and assist individuals with pathological addictions, and to protect children, as these groups require external safeguards for their well-being.