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The Science of Motivation | Ayelet Fishbach

Oct 31, 2022 57m 51s 15 insights
<p><em>New episodes come out every Monday, Wednesday, and Friday for free, with 1-week early access for Wondery+ subscribers.</em></p> <p><em>---</em></p> <p><br /></p> <p>There are all sorts of ways to struggle with getting things done. Maybe you're a procrastinator, maybe you're somebody whose energy flags in the middle of a project, maybe you're too stubborn and don't know when to quit, or maybe you're somebody who sets too many goals and gets burned out. Whatever your situation, we all struggle with motivation. The good news is that there's a whole crew of scientists who study best practices for getting things done, including today's guest, Ayelet Fishbach, PhD.</p> <p><br /></p> <p>Fishbach is one of the most eminent players in the field. She is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago, Booth School of Business. She is also the author of <a href="https://www.ayeletfishbach.com/book" rel="noopener noreferrer" target="_blank"><em>Get It Done: Surprising Lessons from the Science of Motivation</em></a>. </p> <p><br /></p> <p><strong>In this episode we talk about:</strong></p> <ul> <li>The crucial first step of setting goals</li> <li>How to pick the right goals for you</li> <li>Whether it's more effective to have a goal that is positive – where you're aiming to achieve something specific – or negative – where you're aiming to stop doing something</li> <li>Whether to-do lists work</li> <li>Whether incentives work</li> <li>Best practices for monitoring your progress</li> <li>The importance of celebrating milestones </li> <li>The importance of negative feedback</li> <li>Why the 10,000 steps per day goal makes motivational sense even though it's been proven to be scientifically arbitrary </li> <li>And how to know when to let go of a goal</li> </ul> <p><br /></p> <p><br /></p> <p><strong>Full Shownotes:</strong> <a href="http://www.tenpercent.com/podcast-episode/ayelet-fishbach-525" rel="noopener noreferrer" target="_blank">www.tenpercent.com/podcast-episode/ayelet-fishbach-525</a></p>
Actionable Insights

1. Choose Exciting, Approach Goals

Mark a destination and know where you are going by setting approach goals (do goals) that are exciting and intrinsically motivated, rather than avoidance goals (do not goals) or chores, to increase the likelihood of achievement. Ensure goals fit your current life and other commitments.

2. Find Intrinsic Motivation

Identify or cultivate intrinsic motivation for your goals by finding ways to enjoy the process itself, not just the long-term outcome, as this is the best predictor of engagement and sustained effort. If you don’t like an activity, find an intrinsically motivating alternative that feels good.

3. Ask “Why” to Find Meaning

To make goals more inspiring and persistent, repeatedly ask “why” you are pursuing a goal to uncover its deeper meaning and connection to positive change. Stop when you can clearly link it to actionable steps, avoiding overly abstract goals like ‘being happy’.

4. Understand Your Goal System

Instead of just a to-do list, map out your main life goals and their interrelationships to ensure they don’t conflict and to identify activities that can achieve multiple goals simultaneously. This provides a clearer understanding of what is currently important in your life.

5. Use Multifinal Means for Multiple Goals

When balancing multiple goals, especially with limited resources, seek out “multifinal means” or activities that help you achieve more than one goal simultaneously. For example, combine exercising with a social activity or family vacations to get more for the same activity.

6. Monitor Progress Strategically

Consistently monitor your progress, as it increases motivation and provides positive feelings of satisfaction and pride. For novices or early stages (up to the midpoint), focus on what you’ve already achieved; beyond the midpoint, focus on what remains to be done to maintain momentum.

7. Celebrate Milestones & Enjoy the Process

Actively savor progress and celebrate milestones through self-rewards and reflection to foster a sense of achievement and present happiness, rather than solely focusing on future goals. Recognize that goals are often there just to get you going, and the pursuit itself can be a source of satisfaction.

8. Frame Setbacks as Growth

Actively choose to frame negative experiences and failures in terms of growth and learning, rather than as proof of inability, to maintain motivation and encourage future attempts. You have the flexibility to decide how to think about your setbacks, which significantly influences your motivation.

9. Develop Self-Control, Anticipate Temptations

Cultivate self-control by first identifying temptations, recognizing that seemingly harmless single instances accumulate into problems. Anticipate upcoming temptations and obstacles in advance, as preparing for these challenges makes you more likely to resist them and adhere to your important goals.

10. Cultivate Patience with Advance Decisions

Develop patience by making decisions about delayed gratification in advance, as it’s easier to choose larger, later rewards when the decision isn’t immediate. Additionally, waiting for a reward often increases your enjoyment of it, creating a win-win situation.

11. Leverage Social Support for Goals

Actively enlist and provide social support for goals, as people conform to those around them and relationships strengthen when partners support each other’s objectives. Seek out people who actively want you to succeed, and foster relationships by helping others achieve their goals, as feeling “known” and supported is critical for satisfaction.

12. Set Specific Numerical Goals

Quantify your goals with specific numbers (“how much, how soon”) to make them easy to monitor and create a sense of loss if you fall short, which can powerfully motivate you to push through. Be cautious that the number truly aligns with the ultimate goal, to avoid discouragement if the number is missed but the true goal is still served.

13. Avoid “Do Not” Goals

Refrain from setting “do not” or avoidance goals because they are harder to pursue, bring the unwanted behavior to mind when monitoring progress, and can trigger psychological reactance, making you more tempted to do the forbidden action. Focus on what you will do instead.

14. Seek, Learn from Negative Feedback

Actively seek and value negative feedback because it contains valuable information that teaches you how not to do something, guiding you towards success by elimination. Overcome the emotional tendency to disengage by making the mental flip to understand what alternative actions to try.

15. Use Smart, Uncertain Self-Incentives

When incentivizing yourself, make rewards a bit unpredictable (not always guaranteed) to keep excitement high, like a game or lottery. Ensure the incentive is not so large that it distracts from the main goal or encourages shortcuts, but rather serves as an additional reason to pursue the desired behavior.