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Jesse Israel

Aug 17, 2016 58m 22s 29 insights
A few years ago, Jesse Israel was a sophomore film student who had just signed an up-and-coming college band to a record label he co-founded out of his dorm room. Israel built that record label into a successful company -- then he decided to walk away from all of it and looked into ways he could "bring people together through shared interest." After toying with a few ideas, Israel came up with a plan to start a community for young adults to meet, meditate and "share quiet," he said.
Actionable Insights

1. Implement a Habit Loop

To build new habits, identify a ‘cue’ (e.g., leaving the bathroom), establish a ‘routine’ (e.g., 3 minutes of meditation), and create a ‘reward’ (e.g., tracking progress in an app) to reinforce the behavior.

2. Build Meditation Habit Gradually

Start a meditation practice with a realistic, short duration (e.g., 3 minutes daily) and gradually increase the time as the habit solidifies, eventually reaching longer sessions like 10 or 30 minutes.

3. Practice Vedic Meditation

To slowly strip stress from your body and improve intuition, practice Vedic meditation by sitting comfortably with eyes closed, gently and effortlessly repeating a mantra, and returning to it when thoughts arise.

4. Practice Shambhala Meditation

For immediate relaxation and reduced reactivity, practice Shambhala meditation by sitting upright with eyes open, gazing softly downwards, and bringing attention to your breath for about 10 minutes.

5. Trust Your Intuition

Make decisions based on what ‘feels right’ or your gut intuition, even if logical reasons are not immediately apparent, as this can lead to powerful life changes.

6. Drop Comparison Mindset

Avoid the ‘comparison story’ with peers and focus on your own unique path, as constant comparison can lead to ‘instant torture’ and distract from personal growth.

7. Mindful Comparison

Use mindfulness to draw the line between useful comparison (which can be motivating) and useless comparison (which is painful and wasted energy), recognizing when it becomes unproductive.

8. Embrace Public Vulnerability

Share your personal struggles and vulnerabilities publicly, as this can inspire others, foster deep connection, and help people relate to your message.

9. Focus on Usefulness

When creating or communicating, prioritize delivering something genuinely useful to others rather than being burdened by narcissistic self-obsession or worrying about what people think of you.

10. Speak From Your Heart

In difficult conversations or transitions, speak from your heart; people tend to respect this, even if the message is challenging or emotional.

11. Ask About Your Gifts

When uncertain about your next steps or career, ask trusted people what they perceive your greatest gifts or abilities to be, to generate new ideas and directions.

12. Adjust Lifestyle for Passions

To pursue passion projects or new ventures, be willing to adjust your lifestyle, such as moving to a more affordable living situation, to free up resources and time.

13. Combine Passions & Leadership

Identify your passions (e.g., meditation) and combine them with your leadership or community-organizing abilities to create meaningful initiatives and shared experiences.

14. Create Safe Conversation Spaces

Organize gatherings that not only share an activity (like meditation) but also ‘hold space’ for safe, vulnerable conversations about real-life challenges (e.g., relationships, money, career).

15. Integrate Intimate & Large Groups

When building a community, combine large-scale events that create mass connection with smaller, intimate peer-to-peer support groups to maintain depth and personal connection as you grow.

16. Stay True to Vision

When creating something, stand for what you believe in and stay true to your vision, even if it means not appealing to everybody or facing criticism; trying to please everyone can lead to mediocrity.

17. Meet People Where They’re At

Practice emotional intelligence in communication by understanding where others are coming from and adjusting your communication style to stay in sync, without alienating them with overly earnest or specific language.

18. Balance Authenticity & Approachability

Strive for a balance between being authentic and being approachable, ensuring your communication and initiatives are genuine without pushing people away with excessive earnestness or niche styles.

19. Make Meditation Relevant

Connect meditation practice to active and important areas of people’s lives, such as creativity, sex, relationships, money, and career purpose, to increase engagement and perceived value.

20. Meditate for Life Areas

Utilize meditation to enhance various components of your life, including improving your role as a lover, partner (romantic and business), and a creative person, leading to clearer decision-making.

21. Practice Without Enlightenment Goal

Approach your meditation practice without a specific goal like ’enlightenment,’ instead focusing on consistent sitting, trusting that ‘whatever happens is perfect,’ even if you’re thinking or experiencing plateaus.

22. Start Interest-Based Clubs

Create community and connection by starting clubs based on shared interests (e.g., cheeseburgers, biking), which can evolve into support groups or larger movements.

23. Lend Purpose to Projects

Look for ways to lend more purpose to your side projects and passions, such as turning a bike club into a bike share program for students in need, to increase meaning and impact.

24. Offer Beginner Meditation Technique

When hosting group meditation events, provide a simple, short technique (e.g., 4 minutes) for newcomers who may have never meditated before, to ensure they have a positive initial experience.

25. Encourage Practice Exploration

Foster a community where participants are encouraged to explore different meditation techniques, talk to others about their practices, and utilize diverse resources to find what works best for them.

26. Implement Tiered Event Pricing

For events or community gatherings, offer tiered pricing with varying contribution levels to accommodate different financial means, making participation accessible while supporting growth.

27. Refine Locally Before Scaling

Before expanding a concept globally, focus on refining, testing, and iterating it successfully in one location (e.g., a specific city) to ensure a strong foundation for broader reach.

28. Use Interactive Group Elements

In group settings, incorporate interactive elements like ‘make your own handshake’ or ‘snap instead of clap’ to break people out of their routines, loosen them up, and foster connection.

29. Join a Mindfulness Club

Seek out or join existing mindfulness clubs or groups in your community to practice meditation with like-minded people and build a consistent routine.